My site has 3 "conversion" events:
User signs up for the site by providing their email (GCLID is known and a pixel fires)
User starts a free 7-day trial (by submitting a CC) (GCLID is known and a pixel fires)
User becomes a full member if CC is charged by Stripe on the 7th day (GCLID is known, no pixel because this occurs at Stripe)
My questions are:
For the first 2 events, which API endpoint is best to send this data to Google to make sure 100% of conversions are attributable via the GCLID?
For the last event, which API endpoint is best since Google will not be aware this subscription took place?
In the campaign setup, I'm optimizing for all 3 events and they are ranked by conversion value (full member is worth say $50, trial is $1, and providing email is $0.50).
I did notice a few threads that appeared similar, but couldn't find a use case that covered both scenarios, so figured I'd ask.
Just to further clarify, it'd be like this in order of events:
User joins newsletter. A pixel fires. I also send this conversion via API for redundancy
User signs up for a free trial. A pixel fires. I also send this conversion via API for redundancy
User becomes a full member after trial ends automatically. A pixel does not fire. I send this conversion via API because there is no pixel and this is the ultimate goal of the campaign.
Three different conversion goals are setup in Measurement > Conversions, the last of which is "offline".
Appreciate any insight or help.
Thanks,
ENDPOINTS CONSIDERED:
For the 3rd event, I was considering using the following:
https://developers.google.com/google-ads/api/docs/conversions/upload-clicks#upload_clickconversion
For the first 2 events, I was considering using the following:
https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions?hl=en
However, when I asked this question in the Google Ads API forum, the answer I received reversed these two, which I am not sure is correct.
Additionally, the documentation related to Google Enhanced Conversions (https://support.google.com/google-ads/answer/9888656?hl=en) state that you can use the Google Ads API for the "set up enhanced conversions for web", but for "set up enhanced conversions for leads" it doesn't specify the Google Ads API is an option.
In that specific context, I'm not clear on which is better to use.
Related
Is google form a Privacy-Preserving way to conduct a survey?
some people are not comfortable with it. Is it because most people have a google account and if they do not go on private mode, they give more information about themselves to google? does google use the responses?
No.
The contents of google forms (which usually feed into google spreadsheets) is shared between the submitters (only their own data, obviously), you as the form owner, and the entirety of google's internal infrastructure.
Google using the data directly would be a really major infraction, just as it would be if they acted on the contents of a gmail account, however, they have plenty of scope to use the information in indirect, less-obvious ways. For example, the data that someone submits in a form could be used on other sites for ad targeting. Google does this in gmail; if someone sends you an email about something, you can expect to see ads on that subject both within gmail and on other sites. To be fair, they may have stopped that particular practice, but the wider point is that you really can't tell.
"Private mode" is irrelevant in this case; it gives very little protection to start with, and if a form requires you to be logged in to a google account, they know exactly who you are anyway.
On top of this you have the problems caused by the Schrems II judgement that effectively made it illegal to store any personal data (in the GDPR sense) in the US about people in the EU. Prior to this judgement, Google relied on the Privacy Shield arrangement and "Standard Contractual Clauses" (SCCs) to allow this. Privacy Shield is simply dead, and while SCCs are valid in general, they are not usable in the US (though both Google and Facebook have been trying to gaslight to the contrary) because the ongoing lack of US federal privacy laws and the persistent overreach of US security agencies renders it impossible to make their claims valid. This is unlikely to change in the near future.
I am developing a site that is integrated with Twitter content and I would like to enhance my search box providing search suggestions for hashtags and handles as the user types. Is there any way to get this autocomplete data generated from Twitter?
thanks().InAdvance();
There isn't anything in the Twitter API that does that. Besides, it wouldn't work either because the rate limits would never permit that type of interaction. e.g. you might have n queries in a 15 minute window. If you eat up that much rate limit, it leaves less to iterate through the rest of the results an support subsequent queries, leaving the user waiting until the next 15 minute window. I understand what you want to do, but 3rd party APIs, like Twitter, have very specific pre-defined functionality and don't work like a general purpose database.
Screenshots and similar explanation found at my post in the AdWords community help forum
Whereas most, usual AdWords conversions center around an event happening on your site (often via Google Analytics), Google now (as of ~6 months ago, I believe) offers the ability to track conversions that occur in Salesforce, automatically, by looking for specified "Opportunity Stages" on the Opportunity object in Salesforce. Example: When a given lead is qualified, and their stage is updated to reflect that, this now counts as a secondary conversion in AdWords.
Now I have normal conversions which measure how many people have created an account, and I can measure how many of those accounts are actually potential customers. I love this. It's automatic and gives us pretty granular insight.
The workflow is:
Lead clicks on search or display ad
Arrives at landing page, is assigned a GCLID
Ideally the lead signs up and self identifies
Code on our site sends all the lead's self-provided information PLUS their GCLID into our database AND into Salesforce, where the GCLID is retained in a separate field (called GCLID)
When that lead is converted to an opportunity in Salesforce, the GCLID transfers from the individual lead to the Opportunity object for the account
AdWords polls once daily at midnight for any opportunities where the GCLID field is filled out AND they have reached a specified stage (post qualification)
When AdWords polls the SFDC API and a record matches those criteria, it imports that GCLID, the date of creation, and the value (field named "Amount") that is assigned to the lead.
AdWords is supposed to measure that 1) the conversion occurred (which it does) and 2) the VALUE of the conversion that is determined by a field in SFDC.
I'm having trouble with step 8. I can see the AdWords import history and it's detecting the conversion AND the value, but the VALUE is not appearing in any AdWords report of any kind. All values associated with that conversion are 0, though the conversions themselves are registering.
I've now spoken with AdWords support reps directly and have solicited advice from their community forum, no luck. Anyone have any idea of why this might happen?
Per this FAQ, it sounds like AdWords looks for the conversion value in the Opportunity's Expected Review field.
I'm trying to do a write up of Twitter4J for part of a uni project, but I'm getting hung up on a few things. From the Twitter4J api:
void sample()
Starts listening on random sample of all public
statuses. The default access level provides a small proportion of the
Firehose. The "Gardenhose" access level provides a proportion more
suitable for data mining and research applications that desire a
larger proportion to be statistically significant sample.
This implies that by default, a "default access" is provided to the stream, but another type of access, "Gardenhose access" is available. Is this correct? And if so, how do you access the higher Gardenhose access?
I'm asking as I've seen some answers on SO suggest that there is only one level of access - the Gardenhose, and I'm trying to clear this up once and for all.
In addition to this, I would like a reference (if possible) to the number of tweets the sample stream allows access to. I've read lots of people cite 1% for "default access" and 10% for "gardenhose access" - but I can't find this anywhere in the API.
So to sum up, two questions:
Does the sample stream have a "default access" and a "gardenhose access", or just one of those?
How much of the Twitter firehose stream can these levels of access gain?
If replying, please have links to reference-able API where possible.
The gardenhose is different from the default sample stream, you would have had to request access from Twitter in order to use it.
However, I am not sure if Twitter still allows access to the gardenhose, or even if it still exists. It seems the current mechanism may be to use one of Twitter's preferred data partners:
Using the Streaming API?
Every Twitter account can connect to a small sampling of the Streaming API. Accounts that need increased access for data gathering or analytical reasons should check out our preferred partners page.
(source)
It may be different for students or educational instutions and that the gardenhose is still available to you. Previously you would have to either e-mail api-research#twitter.com or you could use the following form, but I have no idea if these methods work still - the post is quite old.
As for the percentage of Tweets that the default sample stream allows access to, the best reference I could find was a comment made by a Twitter employee on the developer forums - emphasis mine:
I would recommend just using the 1% sample stream from https://stream.twitter.com/1/statuses/sample.json that you can connect to with your Twitter account. It's unlikely that you'll be in a situation where you can access all of the data and will have to make do with a sample. At about 230 million tweets a day, you'd still be theoretically getting 2.3 million tweets a day.
(source)
Although, again this is an old post.
Regarding the firehose stream, as specified by the documentation you need to be granted permission to access it, I believe very few people have full access to this stream:
GET statuses/firehose
This endpoint requires special permission to access.
Returns all public statuses. Few applications require this level of access. Creative use of a combination of other resources and various access levels can satisfy nearly every application use case.
Overall documentation is scarce on the different access levels and what they offer, I suggest contacting Twitter directly to discuss your requirements or contacting one of their data partners.
Apologies if this wasn't as concrete as you would have liked, good luck with your research.
There is a large number of sites like Twitaholic or Twittergrader that offer rankings of Twitter users depending on the number of followers, influence, etc. I haven't found much information, though, on how do they compute these rankings.
My guess is that they begin with a handful users and keep exploring the followers' graph, while periodically updating the information of the users they already know of.
So the question is: is this the right approach or is there a more trivial way of doing it?
The sites you mention started years ago, and at that time they were given whitelisting by Twitter, which means that they can make tens of thousands of API requests per hour. Twitter no longer gives out new whitelisted accounts, so this type of analysis cannot be done by new sites. New accounts are only allowed to make 350 API requests per hour.
It is in fact possible just to use the Twitter API to examine and remember everything about every user, which is what quite a few sites do. twitter streaming api