How Augmented reality developers manage fundings - augmented-reality

I am currently making a research on Augmented reality for my seminar paper and part of it needs to cover fundings, I need to know how an AR developer makes money or generally how he/she finances the whole development.

Two main ways we’ve seen:
AR contract services: Design agencies usually create custom augmented reality experiences for brands and for marketing purposes. Such contracts will usually work like any app developers working for larger brands. Coca-colas various AR experiences come to mind
App market: With the advent of ARkit and ARCore, there is now a slew of apps that have hit the market with active participation from developers. These make money exactly how other apps do, fees to buy the app, advertisements that run within the app or subscriptions.
Hope this helps!

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How to run the technical department of a non-technical start-up?

I have recently completed my bachelor's degree in Computer Engineer. I have had one small internship till now.
I have little coding experience.
After searching for months (Does not mean I am desperate for the job-Just wanted to clarify so that your answer is not based on it), I have been offered a job at a start-up to design and develop their web application for user interaction and management. I am the sole technical hire and will be the only person responsible for the development of the platform. The founders, though highly educated, do not have any sort of technical background.
It seems like an interesting opportunity but I am wondering if it too much responsibility too early?
I know this is not a standard programming question but I think this is a programming ability understanding type of question.
I would highly value your insight on this subject.
Thank you.
Just looked at your LinkedIn profile. Looks like you have great entry-level programmer qualifications.
Being the sole technical member of the team, with limited industry experience may be a great opportunity for growth.
However, the flip side argument is that you may be losing out on opportunities to grow with adequate mentorship. In all reality, the college/university CS/CE curriculum does not typically prepare you to handle real-world problems that senior-level software engineers address daily. In a company where you are NOT the sole technical staff member, you will have the opportunity to collaborate with and learn from experienced pros. In my opinion, that is a huge factor in selecting your first job.
So ... assuming this startup grows quickly ... are you qualified to:
Make day-to-day technical decisions regarding scaling, security, and prioritization of product features?
Interview, hire and evaluate the performance of additional technical personnel?
Develop the full-stack of a web application including setting up and administering server, database, APIs and associated frameworks, client side technologies?
If you are uncomfortable with any of the above (which is a very limited set of questions) you probably aren't yet ready. It takes a long time before any of us are. Before I took my first leadership position in a startup, I had over 10 years of experience in multiple industries and with several technologies. But that's me ... you have to make this decision for yourself.
Depends on the type of the company. If there's going to be interaction between the users and the site a lot and it just doesn't serve the purpose of providing information, then you'll have to handle things on the server side as well to provide proper response and you need to be quite good with your stack and as a fresher, it isn't quite recommended to be a sole performer in the technical section of an entire firm.
Since you tell, web application, I assume the user does have to interact. I wouldn't go for it if I were you. But you haven't told about the level of expertise you possess in your skill set. So, can't say whether or not you'll be able to handle it.
and this is just my opinion btw.

Recurly vs SaaS Kit

From some reading and input from a couple of seasoned developers, it appears that I'm down to a choice between Recurly and RailsKits.com SaaS Kit. I'm hopeful to get some broader experiences from folks in the community here as to the pros and cons perhaps you've experienced.
I'd really like to be sure that I put together an apples-to-apples comparison here.
First, I'm offering a service that has two subscription levels of about $1 and $5 / month recurring. These may be paid in either monthly, yearly or every three years (get some discounts at the longer subscription levels). I obviously need to keep transactional costs as low as possible, but I need to maintain this and be sure that recurring billing is reliable and not problematic.
I'll be building this atop Rails 3.
The bag seems mixed as you get a more robust admin feature set it seems with Recurly, yet I may be able to save enough with a SaaS Kit + (for example) https://merchant-apply.com/tesly to make it worth it.
I have reviewed Chargify vs Recurly and Recurly seems to be the winner for my particular model and so that's why I've kinda eliminated many other options at this point.
If you've faced this before, what has worked for you or do you have some practical input in this regard?
I work at Recurly, so I'll try to not make this a sales pitch :)
As I noted in the comments above, PCI compliance can be tricky, time-consuming, and expensive, so please check each product and see what is required for your business. You can see documentation on Recurly's PCI compliance requirements at http://docs.recurly.com/security/pci-compliance/. SaaS Kit reduces some elements of PCI compliance by storing the payment information with the gateway, but this means you cannot easily switch payment gateways - most gateways will not allow you to take your data with you. If you choose to use Authorize.net's CIM service with SaaS Kit, this will be an additional $20/month gateway fee for the credit card storage.
I also recommend you take a look at the API docs of each product. Depending on your integration complexity with Recurly, some merchants never need to work with the API (instead using hosted checkout pages and the admin virtual console inside Recurly), but other merchants will have a more complex billing scenario that involves use of the API. The docs for each product should give you a good idea of how easy they will be to work with.
I'd be happy to answer any questions you have as you continue to look!

How is a large, spread out company supposed to work with the iOS Developer Program?

(I think this is a job for SO and not programmers.SE, please let me know if I'm wrong)
I work for a company which has several offices in various parts of the country (USA).
The division I'm part of wants to get an Apple iOS Developer Program license.
Another division (in another office/state) already has a license.
When we go to that division they said it would be better/easier to just apply for our own license, which made sense.
When we apply to get the license we have to use our legal company name.
Apple shot us down - because the other division already has the license under the legal company name. Which also makes sense.
Apple is being Apple in that it's basically impossible to get someone on the phone to discuss what we're supposed to do here. So my guess is that what we're going to have to do is piggy-back off of the license the other division is using.
Besides sounding like a big huge hassle (coordinating with coworkers in another office/state whom you've never met) I'm not really sure what the logistics are. Are we supposed to be able to use this one license on every Mac we own across the company? (which luckily there's not that many of) Or is there a seat limit? The end goal is the App Store, but should we have gotten an Enterprise license? If so, is there any way to "upgrade" to that if the other division just got the standard one? Is someone from the other division supposed to be the "admin" of the license? Or can we all be added as users to their license?
For a large, spread out company with divisions in many different offices and states, how are you supposed to work with the iOS Developer Program?
Possible legal issues aside, iOS developer program technically supports small-to-medium companies. You can assign your staff different roles in iTunes Connect, you can distribute both Ad Hoc and Simulator builds. You can run your apps on up to 100 devices. All this is not only possible, it works. The company I'm working for uses one certificate for everybody, including remote devs like me.
I think you have to structure your work around it a bit, but a multitude of certificates wouldn't make your life much easier, in fact, it might make your life harder. What you should do is assign an admin who is responsible for App Store submissions and user management. You can then have as many developers working on the same project as needed. Communication is an entirely different problem which cannot be effectively solved with multiple certificates.

What are common pitfalls for startups driven by software developers? [closed]

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Myself and a friend have created a startup, but we are both software developers. We are quickly realizing that we are going to have to deal with and understand, all of the intricacies of business.
Are there any resources that can help us avoid common problems encountered by the non-business-savvy? How do you balance creating your product with maintaining realistic goals to reduce time-to-market.
It's like you need to take off your programmer hat and put on the business hat, and vice versa.
My software business was in a very, very small niche market centered on computer aided design of the magnetic layer in hard disk drives (www.micromagnetica.com - please note that I am in the process of closing down my business as the number of potential customers has shrunk to the point of making the business not viable. The web site reflects this point). I have been in business for 10 years and have done pretty well. My competition was a series of commercial and open source programs (mostly university or government sponsored), so, although the market was small, I was able to create a unique product that sold well.
Pitfalls:
Putting your needs above the customer - Customer comes first - always listen to your customer's needs and make sure your development follows their needs rather than yours. Every programmer has a list of things they want to learn or do. Don't use this list a guide for your development unless it solves an issue or helps create functionality that the customer wants/needs. This one point can make or break your company.
Not clarifying your business idea - Put together a business plan - it will help clarify what you are doing. Read the book, "The Art of the Start", by Guy Kawasaki to get the business perspective of starting a business. If you need money then you can use this to help secure financing from either angel investors or venture capitalists. Otherwise, it will help clarify what you are doing.
Not marketing yourself - Do this the following:
(a) Find a good name for your company and secure your domain name. Even though a bad choice for company name won't kill you (my first company was called "Euxine Technologies" and it doesn't get much worse than that), but my product sold itself and was not encumbered by the name.
(b) Put together a web site as soon as possible with a good description of your product. Google will eventually find you and traffic will start flowing to your site.
(c) As soon as you have a working prototype create a mechanism where potential enthusiastic customers can download it and start helping you find bugs. You can make this the full version with a limited time or a limited version with no time limit. I have done both and both work. Make sure that users know it is a beta (or alpha) version of the software. The most important part of creating the beta user relationship is they will ask for features that you did not think about and this could take development along an otherwise unforeseen (and lucrative) path. This will also give you a way to keep your hand on the pulse of potential users.
(d) If your product is applicable to a particular industry go to relevant conferences
(either get a booth or make contact with potential customers) and sell your product through demonstrations, flyers, and the distribution of free limited versions of your software on CD.
Not Branding yourself - come up with a logo that you will use to identify you and your product. This logo will show up on your web, your business stationary, and business cards.
Not Managing your money - initially there is going to be a long spell before the money starts coming in. Be very frugal with your seed money. The money will not start coming in the moment your deem the software is ready to sell. There could be a time-lag of at least a couple of months between when people show interest in your software and when the sale comes in. This will depend on how much your software costs. The more costly the software the longer the time-lag.
Once you start making sales, there will be seasonal variations in how much money comes in. Always try and keep at least 6 months worth of money in the bank to cover salary and operating costs.
Not knowing who your customers are - Once you start selling software, make sure you know who your customers are - they might be different from what you thought they were. When I started my software company, I thought my customers would be all R&D engineers who were doing research in magnetic layers. After a while it became clear that most of my users were the subset of this group that couldn't program, but understood the physics behind the software.
Not acting in a professional manner - When interacting with customers be professional - act and dress in a professional manner.
Creating a product because the technology is cool, rather than because there's a market.
Creating a product because you want it, rather than because there's a market.
Creating a website that lists the features of your product, rather than the benefits.
Assuming that advertising on Google AdWords will work for you.
"Build it and they will come."
The #1 rule of StartUp Club: Every startup should have both nerds and businessmen.
Most computer nerds don't know anything about how to run a business or market and sell a product. There should be at least one businessman at your top level (but watch them like a hawk, lest they steal away with the fruits of your labor :-).
Not understand/knowing who you are competing with.
Not understanding/knowing your target market.
Not including your customers in the design phase.
Not spending enough time gathering product requirements.
Spending too much time gathering product requirements (analysis paralysis).
Not enough marketing.
Have a strong team so you can trust the people you hire to do their job.
Be prepared to do whatever it takes to succeed (ethically of course).
Not having a direction (business plan).
Not having goals or having unreachable goals.
Not understanding cash flow. There are a vast number of profitable businesses who do not succeed because of clash flow issues. Just because you sold a 1000 units doesn't mean you can afford to pay your staff and or other expenses. As I have heard it before "Cash is king!"
These are just some things that might get in your way. I would recommend not only worying about the business side, but worry about what are reasons software projects fail. There are numerous books about how to collect requirements, produce quality code, testing code (e.g. TDD), project methodolgies (e.g. XP, Agile, ...), and many more topics.
Your startup will likely fail if you can't deliver a product or if you can't deliver a product that doesn't solve the problem.
Finally, it is hard to judge success if you don't define what it means to succeed. Is it staying in business, doubling your revenue in 1 year, breaking the $250,000 mark, or doubling your staff size. You need to define what it means to succeed not only in your business, but with each product you create.
Do your homework. If you are in the US, the small business association is a good place to find resources.
Trying to be all things to all people.
Often in trying to create a product that appeals the everyone, the product becomes so general that really no one can get excited about it.
In my opinion, it's better to target your product to a niche community of people with a very specific need and then fill that need better than anyone else.
Here's a common pitfall, but it's not restricted to just small companies: Lack of diversity in the management. The kind of diversity that's important is diversity of experience. I've seen a couple small companies that suffered from this pitfall. They can often go along for a while making good decisions. The problem is that it's almost impossible for them to tell when they're making bad decisions. This doesn't necessarily mean that they'll fail, it just weakens them to varying degrees.
Company Development - in the software industry you can make a lot of money (respectively to other trades) in a very short-time. most people tend to get greedy and want more money so the accept more projects and hire lots of people - but they don't develop their infrastructure, their communication-lines, their responsibilities, their developers etc. Because it costs money and you don't have a direct benefit from it and you lose your cool "flat-hierarchy-everyone-is-a-boss"-image (which is not the case anyhow)
I myself witnessed two promising start-ups fail because the grew way too fast.
So keep an eye on that one.
Shiny! Don't let developers chase the latest shiny thing on the internet that catches their attention. Keep developers focused on the core strategic needs of the company instead of steering your product in different directions as their interest is caught by other things.
There's a blog full of tips at OnStartups. A few recent, relevant posts: learn from the underpants gnomes: have a business model, and here are some marketing tips. The author is a developer-entrepreneur himself, which sounds like exactly your perspective.
Update: Dharmesh just set up a StackOverflow-powered site for just this sort of question: http://answers.onstartups.com/
Make sure you know your target users and their needs.
I worked in a really cool startup where we thought we had a great product, but we were unable to generate that great user story to really demonstrate how our product filled some need for them. This shortcoming prevented them from "connecting" with our product in an exciting way.
In my opinion, the disconnect was due to the fact that we didn't know our target users and understand their problems as well as we should have.
Sales Sales and More Sales. Plus a willingness to release before the code is "perfect" and release features incrementally. There is actually a pretty good Hanselminutes about this very topic and this very site (http://www.hanselminutes.com/default.aspx?showID=152)
Not having some people on the team with different ideas/backgrounds/personalities.
If everyone is always agreeing with each other all the time, and there isn't any friction, you aren't going to get anything done. Oh, you might be alright for a while, but if everyone thinks the same way, when you get stuck (and you will), you will stay stuck. When you're on a roll, a curveball is a distraction; when you're stuck in a rut, or up against a wall, a curveball can get you moving in a different direction. It might be the wrong direction, but at least it's a direction.
Not having enough knowledge and experience in marketing. Although selling a good product is easy.
The problem is what I call IBM OS 2- geniuses build a very good product but the product is not marketed well nor tailored to effectively massage the ears of buyers. I despise some things about business workers like short-term thinkings, perfering quick-and-dirty developers over slow-but-great developers and other issues- but they are the ones who make money and drive software into customers' hands. If a start-up does not have developers who can function effectively work with business issues- then it need to go get someone who can. Failure to do so make is what made Windows 95 a hit and IBM's OS 2 a dinosaur.
Not having a specific market in mind when developing a product. A couple of places where I worked tried to do anything and everything which lead to not enough effort on one market to get profitable first so the business could still be running.
Micro ISV links has some links that were shown in a top secret presentation I attended a little while back that may also be useful.

How to communicate well with the customer [closed]

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I have a challenge I need some input on.
I am currently recruiting programmers for a new development department. I am looking for people that are brilliant at their work – so brilliant that they might “lack” some other things that I normally would require them to have (e.g. speaking Norwegian and (to be honest) – social skills in order to be able to meet the customer (I’ve worked with several of them before :) )).
My issue is in regards to communication between the client (customer) and the development team.
Background: We have a strategy of becoming our customers extended development department over the next two years. E.g. they consider us as their own department just sitting somewhere else. While we are on our way towards this target, we will have to make money on smaller projects. The work is there, so I am not afraid that we will not manage to stay alive.
But – we all know that good communication with the customer is one of the key elements on providing the customer with what they actually want (we are scrumming by the way) instead of something else. How do I manage to do this with people that do not speak the language, or again, does not even have the skills to communicate with the customer (you all know someone very bright that is going into deep technical issues with a customer that hardly knows the difference between Firefox & Opera)?
I have landed on a solution where I will be the interface towards the customer, the customer will join in on planning sessions, etc., and where the team will still do the demo. But in regards to continuous communication (daily) between the dev team and the customer, I will be the one doing the comms.
I know that this is not the optimal solution – being a middle man a lot of information can disappear between the customer, me and the team. Have anyone been in a similar situation?
Create a wiki. Create a page for your customer which contains pictures, business information, things to look out for, etc.
Have everyone contribute to the wiki, including the customer.
As time goes on, this page (or pages if you split the information on numerous pages) will allow
new developers to understand the customer faster
see the possible problems that may arise
your developers would contribute to the wiki since they have a tangible documentation where everyone can see how much they have contributed to the customer.
make the customer feel as if he is part of the development process
since the wiki is, by effect, a collaboration document, a common language will appear between everyone. It might not be the same as speaking your customer's language, but it will be a combination of your customer's and developer's language.
We've had a somewhat similar situation when we did "Beta programs" for select customers. When the customers had questions, they could only turn to the developers at that stage of the project because e.g. the helpdesk was not yet familiar with the new features.
We also used a "middle man" for doingt the communication with the customer and then passing it on to the developers, and this has worked quite well for us. What were the advantages? The customer alsways knew exactly whom to contact, the communication was consistent, some on the simpler questions could be answered without the need to "bug" the development team at all while some more difficult questions could be "boiled down" from a superfluous explanation to the real problem before handing the question over to the developers, both giving the developers more time to concentrate on what they do best.
Of course, if you want this to work, you'll have to make sure you pass on information between development and the customer in a timely manner, but I think it can be worth the effort (and in fact, our developers prefer it that way).
Communication skills are arguably more important than technical skills. A programmer that doesn't communicate well may well cause enough disruption to negate what they bring to the table technically.
Having said that, you still have to realize that not everyone is the best person to be "customer facing". You might designate one or more members of the team as liasons to your customers, and have the communication go through them when possible.
The developers should be shielded from the customers. Developers are usually hardcore technical people who eat C++ templates at breakfast. The customers are often very non-technical. A customer asking a badly formulated question on some trivial issue to the developer usually irritates the developer a lot causing at least a temporary loss of productivity. So it's better to have special paid people that work in between.
Don't underestimate the value of being in the same place. If communication skills are lacking, being able to point and say "look at this" can be far quicker and more effective than trying to explain everything in a meeting or email. But from "they consider us as their own department just sitting somewhere else" this doesn't sound like it is an option for you.
Generally I expect that at least some of your developers will be open to learning proper communication with the customer. Involve those developers with the communication (even if it's painful at first). English is a pretty universal language and your customer will probably be able and willing to speak it.
Shield the developers that DON'T want to communicate or learn to communicate with the customers. They may damage your relationship with the customer and you will damage your relationship with your employee.
Be careful about allowing written contact between the customer and your developers. Written communication often gets interpreted wrong, especially when written by people who do not have much experience writing carefully balanced e-mails, memos or letters.
As you build your relationship with your customer, you'll get to know eachother's personalities, and communication will be smoother.

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