Recently we have been moving our iOS Project's analytics from Google Analytics to Firebase. Everything is migrating good, until Enhanced Ecommerce. I came against these APIs in GTM and found out how to implement Enhanced Ecommerce using Firebase.
Google Tag Manager - Enhanced Ecommerce
Then I have been looking for the dashboard where I could see the conversions, but I couldn't find any on Firebase. After searching a bit I assume that it's just through Firebase and the dashboard will be same as the previous Google Analytic Console.
Questions:
Does the GTM enhanced ecommerce uses the Google Analytics Console's Ecommerce section to show the conversions.
Will we be using 2 different dashboards, Firebase's and Google Analytics because we will be needing Google Analytics Console for Ecommerce only.
1) Firebase acts as a data layer for GTM to push data on the GA dashboard. So all firebase data passed via GTM providing a GA tag and Enabling Enhanced Ecommerce Features, will let you add enhanced ecommerce events. Take a look at this doc.
2) Yes, for the purpose of reporting enhanced ecommerce through Firebase, you need to see the reports in GA. You can go ahead and file a feature request to Firebase Support with detailed use case.
Related
When trying to add a new report in Google Sheets for one of my websites in order to collect data for a dashboard, I've noticed that only UA properties are visible in the list - not GA4 properties. How can this be? Is Google Sheets not compatible with GA4, and if that's the case, will it be in the future?
It's not possible to downgrade from GA4 to UA either, so I don't know what to do here.
I am going to assume that you are using this Google Analytics Spreadsheet Add-on
It was designed to work with Universal analyitcs. I am not sure if it working with the reporting api or if its even older and using the core reporting api.
Either way it is not going to work with Ga4 accounts. The apis for Ga4 are still in beta and not everything has been updated yet.
You can not downgrade a GA4 account to UA and you cant create a new UA account.
I will check with the team if they plan on updating this addon.
I am trying to implement Google Tag Manager for iOS app. I am relatively new to Google Tag Manager. In the dashboard, there are two options for Google Analytics namely Google Analytics - Universal Analytics and Google Analytics (Firebase).
What is the difference between those two?
If I implement Google Analytics - Universal Analytics, will it report to both Firebase as well as Google Analytics?
Google is sunsetting Analytics services in October, is it better to go with Google Analytics (Firebase) or Google Analytics - Universal Analytics?
You want to use the FB SDK since, indeed, google's sunsetting its GA support for free accounts as mentioned here: https://support.google.com/firebase/answer/9167112?hl=en
That also means that you would have to go to Firebase and not Google Analytics for the data. And they've also changed the protocol for data tracking and reporting in FB.
If you want to report to both, you need to implement both FB and Analytics SDKs and duplicate the tags in GTM. That's how we're doing it now untill the GA part of it is not deprecated completely.
Im looking into Facebook Marketing API and specifically attribution/conversion data tracking.
What i want to do is replace the AppsFlyer Im currently using for tracking app installs, conversion data etc. with Facebook Attribution.
But it seems like i cannot fetch/retrieve the data from the Facebook SDK, it seems to only be available on the Facebook Attribution dashboard.
My goal is to fetch that data and send it to my own backend for analytics.
In their documentation i found this:
https://developers.facebook.com/docs/marketing-api/attribution
but it seems to be something else, more generalised reports...
Is this even possible? Or am i stuck with using Facebook dashboard to view this data?
I'm trying to add Google Analytics to my app using Google Tag Manager, and I can't seem to get this to work. The way I thought it worked is that I add GTM to the app, and then in my account on GTM website I add Google Analytics tags and set the tag up with my Tracking ID from my Google Analytics account (and the app I created there). I then use GTM in my app to trigger tags and track data.
And this all works fine and dandy, I send data to GTM, and I get HTTP status codes as 200 so it "works". But in Google Analytics I can't see a damn thing. Do I have to add Google Analytics to my app project as well? And do I have to use the Singletons for tracking with Google Analytics in that case? It feels like that is missing the point of what GTM is supposed to do if I have to add Google Analytics to the project as well...
Upon exploring new ideas for apps, I stumbled on one that seemed pretty easy to do once nailed down to the right SDK, etc. I want to use Google OAuth authentication system to report Google Analytics data into my app, from the users account.
A couple days of researched turned up pretty much nothing but on how to add Google ANalytics to YOUR app to track YOUR views, etc.
Where should I begin? Does Google have Sample Code for this?
Google has a complete API for accessing the Google Analytics data. See https://developers.google.com/analytics/devguides/
There are several iOS apps out there that already use this data to provide graphical and numerical data on your GA account.