Rails app does not read env variables in .bashrc - ruby-on-rails

Question

I have saved some ENV's in ~/.bashrc, I close and reopened the file and they are there for sure.
.bashrc:
# ~/.bashrc: executed by bash(1) for non-login shells.
# see /usr/share/doc/bash/examples/startup-files (in the package bash-doc)
# for examples
. /etc/apache2/envvars
# If not running interactively, don't do anything else
[ -z "$PS1" ] && return
# don't put duplicate lines or lines starting with space in the history.
# See bash(1) for more options
HISTCONTROL=ignoreboth
# append to the history file, don't overwrite it
shopt -s histappend
# for setting history length see HISTSIZE and HISTFILESIZE in bash(1)
HISTSIZE=1000
HISTFILESIZE=2000
# check the window size after each command and, if necessary,
# update the values of LINES and COLUMNS.
shopt -s checkwinsize
# make less more friendly for non-text input files, see lesspipe(1)
[ -x /usr/bin/lesspipe ] && eval "$(SHELL=/bin/sh lesspipe)"
# Alias definitions.
# You may want to put all your additions into a separate file like
# ~/.bash_aliases, instead of adding them here directly.
# See /usr/share/doc/bash-doc/examples in the bash-doc package.
if [ -f ~/.bash_aliases ]; then
. ~/.bash_aliases
fi
# enable programmable completion features (you don't need to enable
# this, if it's already enabled in /etc/bash.bashrc and /etc/profile
# sources /etc/bash.bashrc).
if [ -f /etc/bash_completion ] && ! shopt -oq posix; then
. /etc/bash_completion
fi
PS1='\[\033[01;32m\]${C9_USER}\[\033[00m\]:\[\033[01;34m\]\w\[\033[00m\]$(__git_ps1 " (%s)") $ '
# If this is an xterm set the title to user#host:dir
case "$TERM" in
xterm*|rxvt*)
PS1="\[\e]0;${debian_chroot:+($debian_chroot)}\u#\h: \w\a\]$PS1"
;;
*)
;;
esac
export rvm_silence_path_mismatch_check_flag=1
export TWILIO_SID="AXXXXX81b7eb5aXXXXeXXX6c9bfecX6X"
export TWILIO_TOKEN="XXX87XXXXXXe650ff2XXXXfXXXXX8X2"
export TWILIO_PHONE_NUMBER="+147043XXXX"
Yet when I tell my rails app to use them, for example use ENV["TWILIO_SID"] in my controller, it does not know them. I tried echoing them out in bash, it's just an empty line, in HTML, also empty line.
I am using c9 cloud IDE, and there is an option to manually enter ENV into the Rails shell, and when I do that, everything works fine. but my assignment asks for bashrc file... why are neither bash nor rails terminal reading my .bashrc? any help?
PS: the overall goal is to just set a UNIX env variable in my Rails app. I cannot use figaro.
PS2: Here is the code in controller where I'm using the variables. When I hard code them, everything works fine, so I know there is something going on with the env variables.
require 'twilio-ruby'
def index
end
class TexterController < ApplicationController
def index
end
def text
#number = params[:number]
#message = params[:message]
twilio_sid = ENV["TWILIO_SID"]
twilio_token = ENV["TWILIO_TOKEN"]
twilio_phone_number = ENV["TWILIO_PHONE_NUMBER"]
#client = Twilio::REST::Client.new(twilio_sid, twilio_token)
#message = #client.messages.create(
to: #number,
from: twilio_phone_number,
body: #message
)
render "pages/text.html.erb"
end
end

Answer 1

And here is the reasons why:
To change the environmental variable "permanently" you'll need to consider at least these situations:
Login/Non-login shell
Interactive/Non-interactive shell
Bash as login shell will load /etc/profile, ~/.bash_profile, ~/.bash_login, ~/.profile in the order
Bash as non-login interactive shell will load ~/.bashrc
Bash as non-login non-interactive shell will load the configuration specified in environment variable $BASH_ENV
Source: how to permanently set environmental variables

Answer 2

Found it.
Turns out for some reason, even when I source .bashrc, the env variables are not read, but when I added them to .profile they are read and everything works fine.
Even tried adding them to .bashrc and then source ~/.bashrc to .profile, but still wouldn't work.