I was on Home Depot's website looking at some tools, and then I went to some random site and this video ad with all the products I was looking on Home Depot's website dynamically displayed on the video. It was like wizardry.
But seriously, I don't even know where to start on how we'd do that. I'm familiar with AdWords image ads, but don't know what to look for to research. What are these types of ads even called?
Thanks everyone!
This is dynamic display ads and dynamic remarketing services of Google Adwords, with a specific feed with informations about your products (description, images, prices...) that is for the making ads.
For targeting previous visitors of your website you have to get a pixel code and put it in the pages of your website to track them.
all you need is here:
Create dynamic display ads
and here
Use dynamic remarketing to show ads tailored to your site visitors
Related
I have a page where I help people study for the Swedish SAT-test. In that page I embed solution-videos that content-creators have put up on youtube.
To help these content-creators I do not want to remove the ads on my embedded videos. Despite this it looks like the videos are not displaying any ads when embedded.
Example:
Go to https://www.hpcampus.se/question/2021-10-24-4-25, scroll down and click on the "Aristofanes"-label in the card with heading "Resurser". The video will start playing embedded without commercials.
If you click on the "YouTube"-link on the embedded video to go to the channel you'll instantly get the commercial. Or if you go to the youtube-link:
https://www.youtube.com/watch?time_continue=263&v=PdVwSJt31WI&feature=emb_logo
You also get the commercial.
Is there anything I can do to make the videos show ads, OR is there any setting the content creator have to change so I could guide them and ensure the videos I host get monetised?
Edit
According to this page the problem could be:
Requirements for ads on embedded videos
Ads appear on brand safe sites: YouTube works diligently so that our advertisers' brands appear on sites that reflect our respective core values.
Is there any documentation on how one would go about checking if ones page fill the requirement of being a brand-safe-site.
I've asked about this in the Youtube Support Community but have not yet gotten a good answer (in my opinion).
I am running ads on both Facebook & Adwords using last click attribution. I have implemented AdWords conversion pixel and Facebook pixel via Google Tag Manager to fire on the "Thank-you" page
My questions is, is there a way to deduplicate sales from AdWords & FB?I want to be able to count the sale only once
Thanks for the help
I'm going to assume that by deduplicating sales, you mean conversions that are preceded by clicks on both your Adwords ad and your FB ad.
I'm sure that the Adwords conversion pixel only registers a conversion if there was a corresponding ad click before, and pretty sure that it's the same for Facebook ads.
I don't know what your specific setup is, but the easiest way I see would be to track your conversion in Google Analytics or another web tracking suite and let that tool handle the attribution instead of trying to merge the conversion data from Adwords and Facebook.
In Google Analytics, by default, the session and thus the conversion will be attributed to the last non-direct visit, so there's no chance of duplicated conversions.
Facebook, AdWords and Google Analytics all have different ways of counting a conversion.
Google Analytics by default is the last click on the conversion.
AdWords is first, last or any click before the conversion.
Facebook Ads is any impression before the conversion.
Facebook remarketing campaigns can, therefore, appear to be outperforming all campaigns- even brand term campaigns from search channels.
Facebook will report on the conversion- even if someone does not click on the ad. While it is possible to optimize based on click- instead of impression- However the reporting will show all conversions where an impression/advert has been served. This is why remarketing campaigns on Facebook will always appear to be doing better than they are.
Google Analytics-
GA gives credit to the channel of the last click before the conversion. This is useful for measuring which channel the prospect converted on. (or scored the goal!). You can also look at the multi-channel attribution report to identify which channels are responsible for the first click. (and middle clicks before the conversion click).
Facebook Ads-
FB gives credit to sales by impression.
AdWords will take credit for the conversion- if someone clicks on the advert at any time during the conversion funnel.
-
Your best bet is to use Google Analytics to see which channels are the last click before the conversion- as well as the attribution reports to see which channels are responsible for the first click
There is not duplication per say- because AdWords and Facebook are oblivious to each other regarding the multi-channel conversion. They only record themselves. (AdWords with a click, and Facebook with an impression)
Looking at GA multi-conversion channels to determine the attribution of the first click and the last click is the best approach.
Clicks in the middle of the funnel are useful- but the main thing is the first and last click to measure a channels contribution.
Google Analytics will not record the conversion (lead/sale) twice. It will record it once- and show the channel before the last click. So in this context not duplication would occur within Google Analytics.
i am in the process of making my app with firebase i am pretty much done with that except Firebase App Indexing. I am very exited with this feature because it could help me to increase my app get more traffic from the web but the problem is i really can't able to see how to implement this. According to Firebase Docs i just need to register my app with this pice of code
[[FIRAppIndexing sharedInstance] registerApp:your Apple ID from iTunes Connect];
I have done that but what should i do after that?
1.My app is firebase app that means i don't have any website to host my content except firebase realtime database. Does my content is available for crawlers? if not how can i make available to them?
2.If i can able to show my content in the google search results i don't wanna show all the content and i wanna show just some of my content for example i have a social app for sharing General Knowledge questions, i wanna show just the question like "What is the highest mountain" in the search results and if the user want to see the answer it should take them to my app how can i do that?
3.As per docs i came to know that i need to create univiersal links for my app content to direct users from google search but how shold i do that ? Lets say should i crate universal links when the user create question?? if so how can i do that ??
Thank you very much for the help.
This is not currently possible on iOS using Firebase App Indexing. The situation is slightly different on Android, but that is not applicable to your question.
On iOS, Firebase App Indexing is simply highlighting pages on your website in Google search results that have corresponding content inside your app. This is achieved by piggybacking on Apple's Universal Links standard, and there is no proactive 'crawling' going on inside your app. This means unless you have a corresponding web page for your app with 1:1 content parity, you can't really benefit from Firebase App Indexing on iOS as it comes out-of-the-box.
The best workaround is to generate little 'placeholder pages' for every piece of content in your app, which the sole purpose of opening your app (if it is installed) or redirecting to the App Store (if it is not installed). Ideally you'll need some sort of deferred deep linking system so that users still see the correct content after downloading. Fun fact: this is essentially how HotelTonight operates their entire business model. Unfortunately Firebase's implementation is not mature enough to support this full flow, and Google hasn't quite figured out how to rank app-only content properly yet in search results so you will probably need to pro-actively submit your placeholder pages to them.
Shameless plug: at Branch, we provide all of the above as a free service. You can read more about it here and take a look at the set up docs here.
I am setting up Twitter Cards using a player card. It works in the preview tool, but the docs say it needs to be tested "on twitter.com modern desktop browser? Native iOs & Android Twitter app? mobile.twitter.com iOS & Android default browsers?"
How can I test it on twitter.com and twitter mobile apps if it hasn't been approved it?
Twitter have added a Card Validator. Not sure if this will help you, but it might help others who land on this page from a Google search.
https://cards-dev.twitter.com/validator
I too had this same question which was unanswered on the Twitter Developer Forum. I was able to get a player card URL validated and have my domain white-listed without first reviewing in each different context.
Make sure your URL meets the Player Card requirements (https://developer.twitter.com/en/docs/twitter-for-websites/cards/guides/getting-started). My twitter:player entries point to a simple html page which contains a VideoJS player, my content is defined so it resizes to 100% width and height (so that the small mobile web experiences won't experience cropping.) Of course all assets must be fetched via https like defined in the docs.
The Player Card should really help with video/channel views for those that have a large Twitter following.
Good luck,
Stan
I'm trying to figure out the best way I can inform analytics trackers that the page view is coming from my app, rather than a 'direct visit' (for example).
I have an app that displays a list view of tons of different news stories, and I want to make it so that, when a user taps on one of the stories, and it is displayed in my UIWebView, the website being loaded is somehow informed that the referral came from 'example-iphone-app', or maybe my iPhone app's website?
Is there any way to manipulate the http request to make the iPhone app act as if the link is being opened by a referral link on my website?
I was originally thinking of just adding a query string with a parameter like ?source=myappname, but realized this is not a reliable (or even useful) way of alerting site owners with Google Analytics, SiteMeter, Urchin, etc. from where the request has come.
If you're using Google Analytics then you can set the utm_source and utm_medium query parameters and they will be displayed as the referral source. utm_source is where you would put your myappname parameter and utm_medium should probably be set to referral unless you are charging per click then it is usually set to cpc.