All features are positive in retention model - machine-learning

Recently I tried to build a model to analyze the importance and effect of features of my app.
Features are about user behaviors which includes pages that users have viewed, buttons that users have clicked and so on.
In my linear model, I found that almost all features have positive effects. In the other word, the more active the higher probability for users to stay.
Under this condition, ads have also became a positive feature.
Users who have viewed several ads are more likely to stay than those who haven't viewed any ads just because they are more active on my app.
So I want to know how to design the metrics to evaluate the indeed effect of every feature.

Principal component analysis is what you need. It ranks the features in order of their impact on your model.
This paper can help you to get familiar with it.

Related

Google Coral Model Selection?

I'm trying to find a good object detection model to use in my application, running on the coral TPU, but have a few questions about where to find a good option.
My application is watching a security camera for "interesting" objects, and notifying me in real-time when detected. As such, I have the following requirements:
fast. I would like to analyze images at a rate of around 5-10 frames per second, for quicker notification (you'd be surprised how far a car can move in one second)
accurate. I don't want to be notified that there is a train in my driveway every time the shadows change :)
Of course, both of these are "soft" requirements, but ideally are the goal. So far for model selection, all I have found is the ones on the coral.ai main page: https://coral.ai/models/object-detection/ Which leads to my questions:
Those models are listed as "not production-quality models". If that is the case, where might I find production quality models?
If retraining is the answer to making them "production quality", how would I go about that? The instructions on that page give instructions for training the models to recognize additional object types, but I don't need that - I just need fast and accurate recognition of a handful of object types (people and the various forms of transportation they might use to arrive in my driveway, plus common mammals such as dogs and moose). Also, I would need to know where to get training materials (I could pull frames off my camera, but that would be a royal pain).
Sticking to the models on that page, it looks like I have a choice of "fast", such as the SSD models, or "good", such as the EfficientDet-Lite models. Is that going to be generally true? I have also noticed the EfficientDet-Lite models use a LOT more CPU, even though they should be running on the Coral TPU.
Are there other differences between the SSD models and the EfficientDet-Lite models that would recommend one over the other?

Converting "Implicit" user interactions to "Explicit" user ratings for recommender systems

I'm currently in the process of building a recommendation system with implicit data (e.g. clicks, views, purchases), however much of the research I've looked at seems to skip the step of "aggregating implicit data". For example, how do you aggregate multiple clicks and purchases overtime into a single user rating (as is required for a standard matrix factorization model)?
I've been experimenting with several Matrix Factorization based methods, including Neural Collaborative Filtering, Deep Factorization Machines, LightFM, and Variational Autoencoders for Collaborative Filtering. None of these papers seem to address the issue of aggregating implicit data. They also do not discuss how to weight different types of user events (e.g. clicks vs purchase) when calculating a score.
For now I've been using a confidence score approach (the conference score corresponds to the count of events) as outlined in this paper: http://yifanhu.net/PUB/cf.pdf. However this approach doesn't address incorporating other types of user events (other than clicks), nor does it address negative implicit feedback (e.g. a ton of impressions with zero clicks).
Anyway, I'd love some insight on this topic! Any thoughts at all would be hugely appreciated!
There's the method for building a recommendation system - Bayesian personalized ranking from implicit feedback. I also wrote an article on how it can be implemented using TensorFlow.
There's no "right" answer for the question of how to transfer implicit feedback explicitly. The answer will depend on business requirements. If the task is to increase the click rate, you should try to use the clicks. If the task of increasing conversion, you need to work with purchases.

Evaluate Collaborative-Filtering

I'm at the end of my project and my company asked me to evalute the model without metrics. In brief, after obtaing the best 10 reccomendation, I should see if these reccomandation are between the movies that the new user wanted to see. I don't understand how I can do it if I'm doing and algorithm for prediction these movies.
Slowly, I've found a possibile ansewer to my question. A user said that a possibile approach could be hide a few data points at random for every user, make recommendations using your algorithm, and then uncover the hidden data and see how many of those matched the recommendations.
But I still don't have clear ideas. Could anyone help me?
Here is how you can do evaluation:
Filter the users who have more than 20 ratings with value 5 (the exact numbers will depend on your dataset);
Randomly select two movies per user;
That’s our test set — it won’t be used during the training, but these movies should appear in the top recommendations for selected users accordingly.
You can find more details and practical implementation in the article about building recommendation system based Bayesian Personalized Ranking.

Advice on classifying users in machine learning scenario

I'm looking for some advice in the problem of classifying users into various groups based on there answers to a sign up process.
The idea is that these classifications will group people with similar travel habits, i.e. adventurous, relaxing, foodie etc. This shouldn't be a classification known to the user, so isn't as simple as just asking what sort of holidays they like ( The point is to remove user bias/not really knowing where to place yourself).
The way I see it working is asking questions such as apps they use, accounts they interact with on social media (gopro, restaurants etc) , giving some scenarios and asking which sounds best, these would be chosen from a set provided to them, hence we have control over the variables. The main problem I have is how to get numerical values associated to each of these.
I've looked into various Machine learning algorithms and have realised this is most likely a clustering problem but I cant seem to figure out how to use this style of question to assign a value to each dimension that will actually give a useful categorisation.
Another question I have is whether there is some resources where I could find information on the sort of questions to ask users to gain information that'd allow classification like this.
The sort of process I envision is one similar to https://www.thread.com/signup/introduction if anyone is familiar with it.
Any advice welcomed.
The problem you have at hand is that you want to calculate a similarity measure based on categorical variables, which is the choice of their apps, accounts etc. Unless you measure the similarity of these apps with respect to an attribute such as how foodie is the app, it would be a hard problem to specify. Also, you would need to know all the possible states a categorical variable can assume to create a similarity measure like this.
If the final objective is to recommend something that similar people (based on app selection or social media account selection) have liked or enjoyed, you should look into collaborative filtering.
If your feature space is well defined and static (known apps, known accounts, limited set with few missing values) then look into content based recommendation systems, something as simple as Market Basket Analysis can give you a reasonable working model.
Else if you really want to model the system with a bunch of features that can assume random states, this could be done with multivariate probabilistic models, if the structure (relationships and influences between features) is well defined, you could benefit from Probabilistic Graphical Models, such as Bayesian Networks.
You really do need to define your problem better before you start solving it though.
You can use prime numbers. If each choice on the list of all possible choices is assigned a different prime, and the user's selection is saved as a product, then you will always know if the user has made a particular choice if the modulo of selection/choice is 0. Beauty of prime numbers, voila!

Using Artificial Intelligence (AI) to predict Stock Prices

Given a set of data very similar to the Motley Fool CAPS system, where individual users enter BUY and SELL recommendations on various equities. What I would like to do is show each recommendation and I guess some how rate (1-5) as to whether it was good predictor<5> (ie. correlation coefficient = 1) of the future stock price (or eps or whatever) or a horrible predictor (ie. correlation coefficient = -1) or somewhere in between.
Each recommendation is tagged to a particular user, so that can be tracked over time. I can also track market direction (bullish / bearish) based off of something like sp500 price. The components I think that would make sense in the model would be:
user
direction (long/short)
market direction
sector of stock
The thought is that some users are better in bull markets than bear (and vice versa), and some are better at shorts than longs- and then a combination the above. I can automatically tag the market direction and sector (based off the market at the time and the equity being recommended).
The thought is that I could present a series of screens and allow me to rank each individual recommendation by displaying available data absolute, market and sector out performance for a specific time period out. I would follow a detailed list for ranking the stocks so that the ranking is as objective as possible. My assumption is that a single user is right no more than 57% of the time - but who knows.
I could load the system and say "Lets rank the recommendation as a predictor of stock value 90 days forward"; and that would represent a very explicit set of rankings.
NOW here is the crux - I want to create some sort of machine learning algorithm that can identify patterns over a series of time so that as recommendations stream into the application we maintain a ranking of that stock (ie. similar to correlation coefficient) as to the likelihood of that recommendation (in addition to the past series of recommendations ) will affect the price.
Now here is the super crux. I have never taken an AI class / read an AI book / never mind specific to machine learning. So I cam looking for guidance - sample or description of a similar system I could adapt. Place to look for info or any general help. Or even push me in the right direction to get started...
My hope is to implement this with F# and be able to impress my friends with a new skill set in F# with an implementation of machine learning and potentially something (application / source) I can include in a tech portfolio or blog space;
Thank you for any advice in advance.
I have an MBA, and teach data mining at a top grad school.
The term project this year was to predict stock price movements automatically from news reports. One team had 70% accuracy, on a reasonably small sample, which ain't bad.
Regarding your question, a lot of companies have made a lot of money on pair trading (find a pair of assets that normally correlate, and buy/sell pair when they diverge). See the writings of Ed Thorpe, of Beat the Dealer. He's accessible and kinda funny, if not curmudgeonly. He ran a good hedge fund for a long time.
There is probably some room in using data mining to predict companies that will default (be unable to make debt payments) and shorting† them, and use the proceeds to buy shares in companies less likely to default. Look into survival analysis. Search Google Scholar for "predict distress" etc in finance journals.
Also, predicting companies that will lose value after an IPO (and shorting them. edit: Facebook!). There are known biases, in academic literature, that can be exploited.
Also, look into capital structure arbitrage. This is when the value of the stocks in a company suggest one valuation, but the value of the bonds or options suggest another value. Buy the cheap asset, short the expensive one.
Techniques include survival analysis, sequence analysis (Hidden Markov Models, Conditional Random Fields, Sequential Association Rules), and classification/regression.
And for the love of God, please read Fooled By Randomness by Taleb.
† shorting a stock usually involves calling your broker (that you have a good relationship with) and borrowing some shares of a company. Then you sell them to some poor bastard. Wait a while, hopefully the price has gone down, you buy some more of the shares and give them back to your broker.
My Advice to You:
There are several Machine Learning/Artificial Intelligence (ML/AI) branches out there:
http://www-formal.stanford.edu/jmc/whatisai/node2.html
I have only tried genetic programming, but in the "learning from experience" branch you will find neural nets. GP/GA and neural nets seem to be the most commonly explored methodologies for the purpose of stock market predictions, but if you do some data mining on Predict Wall Street, you might be able to utilize a Naive Bayes classifier to do what you're interested in doing.
Spend some time learning about the various ML/AI techniques, get a small data set and try to implement some of those algorithms. Each one will have its strengths and weaknesses, so I would recommend that you try to combine them using Naive Bays classifier (or something similar).
My Experience:
I'm working on the problem for my Masters Thesis so I'll pitch my results using Genetic Programming: www.twitter.com/darwins_finches
I started live trading with real money in 09/09/09.. yes, it was a magical day! I post the GP's predictions before the market opens (i.e. the timestamps on twitter) and I also place the orders before the market opens. The profit for this period has been around 25%, we've consistently beat the Buy & Hold strategy and we're also outperforming the S&P 500 with stocks that are under-performing it.
Some Resources:
Here are some resources that you might want to look into:
Max Dama's blog: http://www.maxdama.com/search/label/Artificial%20Intelligence
My blog: http://mlai-lirik.blogspot.com/
AI Stock Market Forum: http://www.ai-stockmarketforum.com/
Weka is a data mining tool with a collection of ML/AI algorithms: http://www.cs.waikato.ac.nz/ml/weka/
The Chatter:
The general consensus amongst "financial people" is that Artificial Intelligence is a voodoo science, you can't make a computer predict stock prices and you're sure to loose your money if you try doing it. None-the-less, the same people will tell you that just about the only way to make money on the stock market is to build and improve on your own trading strategy and follow it closely.
The idea of AI algorithms is not to build Chip and let him trade for you, but to automate the process of creating strategies.
Fun Facts:
RE: monkeys can pick better than most experts
Apparently rats are pretty good too!
I understand monkeys can pick better than most experts, so why not an AI? Just make it random and call it an "advanced simian Mersenne twister AI" or something.
Much more money is made by the sellers of "money-making" systems then by the users of those systems.
Instead of trying to predict the performance of companies over which you have no control, form a company yourself and fill some need by offering a product or service (yes, your product might be a stock-predicting program, but something a little less theoretical is probably a better idea). Work hard, and your company's own value will rise much quicker than any gambling you'd do on stocks. You'll also have plenty of opportunities to apply programming skills to the myriad of internal requirements your own company will have.
If you want to go down this long, dark, lonesome road of trying to pick stocks you may want to look into data mining techniques using advanced data mining software such as SPSS or SAS or one of the dozen others.
You'll probably want to use a combination or technical indicators and fundamental data. The data will more than likely be highly correlated so a feature reduction technique such as PCA will be needed to reduce the number of features.
Also keep in mind your data will constantly have to be updated, trimmed, shuffled around because market conditions will constantly be changing.
I've done research with this for a grad level class and basically I was somewhat successful at picking whether a stock would go up or down the next day but the number of stocks in my data set was fairly small (200) and it was over a very short time frame with consistent market conditions.
What I'm trying to say is what you want to code has been done in very advanced ways in software that already exists. You should be able to input your data into one of these programs and using either regression, or decision trees or clustering be able to do what you want to do.
I have been thinking of this for a few months.
I am thinking about Random Matrix Theory/Wigner's distribution.
I am also thinking of Kohonen self-learning maps.
These comments on speculation and past performance apply to you as well.
I recently completed my masters thesis on deep learning and stock price forecasting. Basically, the current approach seems to be LSTM and other deep learning models. There are also 10-12 technical indicators (TIs) based on moving average that have been shown to be highly predictive for stock prices, especially indexes such as SP500, NASDAQ, DJI, etc. In fact, there are libraries such as pandas_ta for computing various TIs.
I represent a group of academics that are trying to predict stocks in a general form that can also be applied to anything, even the rating of content.
Our algorithm, which we describe as truth seeking, works as follows.
Basically each participant has their own credence rating. This means that the higher your credence or credibility, then the more their vote counts. Credence is worked out by how close to the weighted credence each vote is. It's like you get a better credence value the closer you get to the average vote that has already been adjusted for credence.
For example, let's say that everyone is predicting that a stock's value will be at value X in 30 day's time (a future's option). People who predict on the average get a better credence. The key here is that the individual doesn't know what the average is, only the system. The system is tweaked further by weighting the guesses so that the target spot that generates the best credence is those votes that are already endowed with more credence. So the smartest people (historically accurate) project the sweet spot that will be used for further defining who gets more credence.
The system can be improved too to adjust over time. For example, when you find out the actual value, those people who guessed it can be rewarded with a higher credence. In cases where you can't know the future outcome, you can still account if the average weighted credence changes in the future. People can be rewarded even more if they spotted the trend early. The point is we don't need to even know the outcome in the future, just the fact that the weighted rating changed in the future is enough to reward people who betted early on the sweet spot.
Such a system can be used to rate anything from stock prices, currency exchange rates or even content itself.
One such implementation asks people to vote with two parameters. One is their actual vote and the other is an assurity percentage, which basically means how much a particular participant is assured or confident of their vote. In this way, a person with a high credence does not need to risk downgrading their credence when they are not sure of their bet, but at the same time, the bet can be incorporated, it just won't sway the sweet spot as much if a low assurity is used. In the same vein, if the guess is directly on the sweet spot, with a low assurity, they won't gain the benefits as they would have if they had used a high assurity.

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