Adobe DTM - is it possible to set custom query string parameters - adobe-analytics

we're are trying to match the data collection from our pre-DTM tag manager. We had custom data for the Adobe Analytics pev2 query parameter. Specifically, set to the same variable as the eVar and the Prop. I have tried setting s.pev2 in custom page code in the AA section of DTM without success.
var trackingString = s.pageName + '|page_nav|' + this.href;
s.linkName = trackingString;
Am I headed in the right direction, or is it not possible to customize this parameter?

You are headed in the right direction, but the approach is off.
You should create a Data Element within DTM to create the value that you want to place into the variable. Then use that Data Element to populate that var.

By chance, I discovered that selecting Custom Link in the Link Tracking portion of the Adobe Analytics section. Then setting the Link Name field to my trackingString variable sets the value of pev2.

Related

How to extract URL from link (link feature, not HYPERLINK formula) in Google Sheets?

Google Sheets allows to specify (hyper)links in two ways:
By using HYPERLINK formula/function, e.g. =HYPERLINK("http://example.com/", "Example.com")
By using "linking" feature – Insert » Insert Link
There are a lot of solutions around the web, and StackOverflow, for extracting URL from the first option - the HYPERLINK formula, but I haven't found any way how to extract it from the second option.
Example Sheet
How to extract with Apps Script a link URL inserted with Insert » Insert Link
Apps Script has a class https://developers.google.com/apps-script/reference/spreadsheet/rich-text-value that allows you to retrieve not only the plain text contained in a cell, but also its properties, such as the link URL.
To access this property use the method getRichTextValue() combined with getLinkUrl()
Sample to retrieve the link URL in a custom function:
function getLink(range){
var link = SpreadsheetApp.getActive().getActiveSheet().getRange(range).getRichTextValue().getLinkUrl();
return link;
}
After writing and saving this code, you simply need to call it from any cell, giving it the reference of the cell with the link URL as parameter.
Important:
Since it is the reference and not the value of the cell that should be passed to the function, you need to put the A1 notation in quotes.
Sample:
=getLink("A1")
We can improve ziganotschka's solution to avoid the need for quotation marks.
Enter this in B1 (assuming text with the embedded link is in A1):
=getLink(ADDRESS(row(),column(A1)))
This way it can be dragged down to quickly get data for an entire column.
If want to use like normal formula without quotation marks,
function GetURL(input) {
var formula = SpreadsheetApp.getActiveRange().getFormula();
var rx = /=geturl\((.*)\)/gi;
var rng_txt = rx.exec(formula)[1]
var rng = SpreadsheetApp.getActiveSheet().getRange(rng_txt);
return rng.getRichTextValue().getLinkUrl()
}

How do you get the value of a data attribute within an event-based rule in Adobe Dynamic Tag Manager (DTM)?

I have an event-based rule configured to fire on click of an element with a specific class. On click, I would like to capture the value of a data attribute that exists. The DTM documentation says you can capture attribute values using this syntax:
%this.data-event%
or
%this.id%
Example HTML:
On click of links with the class "test", I would like to store the value of "event name" within an eVar. When I used the above syntax however, the syntax is converted to a string and in the Adobe server call as:
v25:%this.data-event%
What is the best way to dynamically grab the value of an attribute of an HTML element on click within DTM?
DTM documentation says you can do that, but in practice I too have found that it doesn't seem to work as advertised most of the time, and will instead populate it with a literal (un-eval'd) string like that.
So what I do instead is under Conditions > Rule Conditions I create a Custom condition. In the Custom condition, I add the following:
// example to get id
_satellite.setVar('this_id',this.id);
// example to get href
_satellite.setVar('this_href',this.href);
return true;
Basically I create on-the-fly data elements using javascript, and then return true (so the condition doesn't affect the rule from triggering).
Then I use %this_id%, %this_href%, etc. syntax from the data element I created, in the Adobe Analytics section variable fields.
The easist way to capture the values of a data attribute against an eVar or prop on the element clicked using DTM is to set the input as the following:
%this.getAttribute(data-attributename)%
For example, if there was a data attribute on an element of data-social-share-destination='facebook' simply input %this.getAttribute(data-social-share-destination)%. This will then capture the value of 'facebook'
More detail on data attributes can be found at http://www.digitalbalance.com.au/our-blog/event-based-tracking-using-html5-custom-data-attributes/
I found a solution. The best way to grab the value of an attribute on click is to use this syntax:
%this.getAttribute(data-title)%
The key is to not use quotes around the attribute name AND ensure the attribute has a value.
If the attribute is missing, the expression is not replaced by an empty string as one would normally expect from experience in other platforms, but instead will display the raw un-interpolated code.

Dynamic Tag Management - Storing

We're in the process of moving to DTM implementation. We have several variables that are being defined on page. I understand I can make these variables available in DTM through data elements. Can I simply set up a data elem
So set data elements
%prop1% = s.prop1
%prop2% = s.prop2
etc
And then under global rules set
s.prop1 = %s.prop1%
s.prop2 = %s.prop2%
etc
for every single evar, sprop, event, product so they populate whenever they are set on a particular page. Good idea or terrible idea? It seems like a pretty bulky approach which raises some alarm bells. Another option would be to write something that pushes everything to the datalayer, but that seems like essentially the same approach with a redundant step when they can be grabbed directly.
Basically I want DTM to access any and all variables that are currently being set with on-page code, and my understanding is that in order to do that they must be stored in a data element first. Does anyone have any insight into this?
I use this spec for setting up data layers: Data Layer Standard
We create data elements for each key that we use from the standard data layer. For example, page name is stored here
digitalData.page.pageInfo.pageName
We create a data element and standardize the names to this format "page.pageInfo.pageName"
Within each variable field, you access it with the %page.pageInfo.pageName% notation. Also, within javascript of rule tags, you can use this:
_satellite.getVar('page.pageInfo.pageName')
It's a bit unwieldy at times but it allows you to separate the development of the data layer and tag manager tags completely.
One thing to note, make sure your data layer is complete and loaded before you call the satellite library.
If you are moving from a legacy s_code implementation to DTM, it is a good best practice to remove all existing "on page" code (including the reference to the s_code file) and create a "data layer" that contains the data from the eVars and props on the page. Then DTM can reference the object on the page and you can create data elements that map to variables.
Here's an example of a data layer:
<script type="text/javascript">
DDO = {} // Data Layer Object Created
DDO.specVersion = "1.0";
DDO.pageData = {
"pageName":"My Page Name",
"pageSiteSection":"Home",
"pageType":"Section Front",
"pageHier":"DTM Test|Home|Section Front"
},
DDO.siteData = {
"siteCountry":"us",
"siteRegion":"unknown",
"siteLanguage":"en",
"siteFormat":"Desktop"
}
</script>
The next step would be to create data elements that directly reference the values in the object. For example, if I wanted to create a data element that mapped to the page name element in my data layer I would do the following in DTM:
Create a new data element called "pageName"
Select the type as "JS Object"
In the path field I will reference the path to the page name in my data layer example above - DDO.pageData.pageName
Save the data element
Now this data element can be referenced in any variable field within any rule by simply typing a '%'. DTM will find any existing data elements and you can select them.
I also wrote about a simple script you can add to your implementation to help with your data layer validation.Validate your DTM Data Layer with this simple script
Hope this helps.

how to track the social media icons using DTM (Dynamic tag manager)

I have the below code in my web site.
I want to track each anchor tag using DTM. I know how to track single element. Since here we have a bunch of different elements, can anyone help how to track them using DTM? I don't want to create separate rule for each element. In a single rule how can we track these elements.
Here is an example of what you can do.
For Element Tag or Selector put "a.at-share-btn" (no quotes). This will target all the relevant links first. We can look for this too in the next step, but "pre-qualifying" it with this will improve performance so that the rule is not evaluated against every single a click.
Then, under Rule Conditions, add a Criteria of type Data > Custom.
In the Custom box, add the following:
var shareType = this.getAttribute('class').match(/\bat-svc-([a-z_-]+)/i);
if (shareType&&shareType[1]) {
_satellite.setVar('shareType',shareType[1]);
return true;
}
return false;
This code looks for the class (e.g. "at-svc-facebook") and puts the last part of it (e.g. "facebook") into a data element named shareType.
Then, you can reference it using %shareType% in any of the DTM fields. Note: because this data element is made on-the-fly, it will not show up in the auto-complete when you type it out in a field.
Alternatively, in custom code boxes (e.g. if you are needing to reference it in a javascript/3rd party tag box), you can use _satellite.getVar('shareType')

How to localize selectOptions on the visual force page

I am trying to localize selectOptions on the Visual Force page.
Here is the .class code snippet:
List<SelectOption> options = new List<SelectOption>();
List<MyOption__c> dropDownValues = [SELECT Id, Display_Label_Name__c FROM MyOption__c];
for (MyOption__c val : dropDownValues) {
// Display_Label_Name__c field is the label from *.labels that needs to be translated
options.add(new SelectOption(val.Id, val.Display_Label_Name__c));
}
Here is the .page code snippet:
<apex:selectList value="{!myVal}">
<apex:selectOptions value="{!options}"/>
</apex:selectList>
Right now the dropdown displays the Display_Label_Name__c verbose. I am trying to see how I can display the translated version from the .labels file. Is it possible? If not, what's the work around?
Thank you for your responses!
All localisation of page text can be done with Custom Labels.
Enable the translation workbench with the languages you require.
Create labels for all the localisible text on the page.
Replace the page text with the labels.
Add a translation for each label.
Change your profile langauge to test.
But for your case you pull the select option text from a custom object. If the values of the select list are not expected to change frequently, less than once a week or so, then I would change to using custom labels.
Otherwise, you lose the value of Salesforce automatic language selection and have to implement something yourself.
I would recommend extending the custom object MyOption__c to have columns for all the supported languages. You could use an if/else block or dynamic apex to select the select option text.
Sample using Dynamic Apex
string language = ParseForSupportedLangauges(UserInfo.getLanguage()); // includes __c
list<sobject> dropDownValues = Database.query('SELECT Id, '+language+' FROM MyOption__c');
for (sobject val : dropDownValues) {
options.add(new SelectOption(val.get('Id'), val.get(language)));
}
ParseForSupportedLangauges() would be a custom method that checks for supported languages and assigns the default when necessary.
EDIT
Turns out there is a solution: Don't look for something until you need it, right?
Introduced in Spring '12 is the ability dynamicaly select the label to display suing array syntax. Also, the ability to create visualforce components from the controller was added but using the array syntax would be sufficient for your problem. This method would allow you to select the labels you want by using the query results from MyOption__c.
Using a repeat in visualforce to loop over the query results
<apex:repeat value="{!displayResultsValues}" var="labelName">
<apex:outputText value="{!$Label[labelName]}"/>
</apex:repeat>
Here is a good article to show the usage and syntax.

Resources