get unformatted value of cell in jqgrid as parameter - asp.net-mvc

Question

I am trying to get the value of a cell to pass as a parameter in an ajax call for another column in the grid. The cell value I need is formatted to return a url so when I select it it is passing the url instead of the batchID value.
How can I access the value of BatchID without the formatter applied?
$(function () {
$('#search').html('');
$('#grid').GridUnload();
Grid.Home.Grid.setupGrid($('#grid'), $('#pager'), $('#search'));
});
Grid.Home.Grid = {
setupGrid: function (grid, pager, search) {
grid.jqGrid({
colNames: ['Batch ID', 'Job Start Date', 'Job Finish Date', 'Contacts', 'Statements', 'Selected', 'Sent', 'Queued', 'Action'],
colModel: [
{ name: 'BatchID', index: 'BatchID', width: 35, formatter: batch },
{ name: 'JobStartDate', index: 'JobStartDate', width: 55, sortable: false, search: false, formatoptions: { srcformat: 'y/m/dTH:i:s', newformat: 'm/d/Y g:i:s A'} },
{ name: 'JobFinishDate', index: 'JobFinishDate', width: 55, sortable: false, search: false, formatoptions: { srcformat: 'y/m/dTH:i:s', newformat: 'm/d/Y g:i:s A'} },
{ name: 'Contacts', index: 'Contacts', width: 20, align: 'right', sortable: false, search: false },
{ name: 'Statements', index: 'Statements', width: 20, align: 'right', sortable: false, search: false }, //'currencyFormatter' },
{name: 'Selected', index: 'Selected', width: 20, align: 'right', sortable: false, search: false },
{ name: 'Sent', index: 'Sent', width: 30, sortable: false, search: false, sortable: false, search: false },
{ name: 'Queued', index: 'Queued', width: 30, sortable: false, search: false },
{ name: 'Action', index: 'Action', width: 50, sortable: false, search: false, formatter: action}
],
loadonce: false,
pager: '#pager',
sortname: 'BatchID',
sortorder: "desc",
onCellSelect: function (rowid, cellcontent, e) {
if (cellcontent == '8') {
var rowObject = grid.getRowData(rowid);
if (rowObject.Action === 'Add To Queue'){
$.ajax({
type: 'POST',
url: '<%= Url.Action("UpdateBatch") %>',
data: { BatchID: rowObject.BatchID },
beforeSend: function (xhr) {
blockElement($('.grid'));
},
complete: function (xhr, status) {
unblockElement($('.grid'));
},
success: function (data) {
var title = $('<h6>', { html: data.Title, 'class': 'jgrowl-header' });
$.jGrowl(data.Message, {
theme: 'ui-state-highlight',
life: 5000,
beforeOpen: function (e, m, o) {
e.children('.header').html(title);
}
});
grid.trigger("reloadGrid");
}
}); }
};
},
url: '<%= Url.Action("GetBatchList") %>'
}).navGrid('#pager', { edit: false, add: false, del: false, search: false, refresh: true });
grid.filterToolbar({ stringResult: true, searchOnEnter: false });
}
};
function action(cellvalue, options, rowObject) {
if (rowObject.Action == 'Add To Queue'){
options.colModel.classes = 'show-link';
return 'Add To Queue'
}
else {
options.colModel.classes = '';
return '';
}
};
function batch(cellvalue, options, rowObject) {
var t = rowObject.BatchID;
return '' + t + ' ';
};
</script>

Answer 1

I used jsonmap and added another column that was hidden to hold the value of batchID unformatted. Now the grid looks like this.
Grid.Home.Grid = {
setupGrid: function (grid, pager, search) {
grid.jqGrid({
colNames: ['Batch', 'Job Start Date', 'Job Finish Date', 'Contacts', 'Statements', 'Selected', 'Sent', 'Queued', 'Action', ''],
colModel: [
{ name: 'BatchIDLink ', index: 'BatchID', jsonmap: 'BatchID', width: 35, formatter: link },
{ name: 'JobStartDate', index: 'JobStartDate', width: 55, sortable: false, search: false, formatoptions: { srcformat: 'y/m/dTH:i:s', newformat: 'm/d/Y g:i:s A'} },
{ name: 'JobFinishDate', index: 'JobFinishDate', width: 55, sortable: false, search: false, formatoptions: { srcformat: 'y/m/dTH:i:s', newformat: 'm/d/Y g:i:s A'} },
{ name: 'Contacts', index: 'Contacts', width: 20, align: 'right', sortable: false, search: false },
{ name: 'Statements', index: 'Statements', width: 20, align: 'right', sortable: false, search: false }, //'currencyFormatter' },
{name: 'Selected', index: 'Selected', width: 20, align: 'right', sortable: false, search: false },
{ name: 'Sent', index: 'Sent', width: 30, sortable: false, search: false, sortable: false, search: false },
{ name: 'Queued', index: 'Queued', width: 30, sortable: false, search: false },
{ name: 'Action', index: 'Action', width: 50, sortable: false, search: false, formatter: queue },
{ name: 'BatchIDVal', index: 'BatchID', jsonmap: 'BatchID', hidden: true }
],