I have just changed from iAd to AdMob for the ads program on my iOS App.
The thing is that I just hate Apple's statistics at iTunes Connect. I wonder if I can use AdMob's Analytics addon to track all sorts of information such as downloads, devices, etc.
Is there anyway to have an statistical system such as Google Play has?
Well it is little bit hidden... but I have found these two interesting links:
https://developers.google.com/analytics/devguides/collection/ios/v2/
https://developers.google.com/mobile-ads-sdk/docs/admob/conversion-tracking
Good information though.
iOS 9.3, Xcode 7.3
Google Analytics has lots of customization options as to what data is gathered. "You get out of it as much as you put in." I mean, you will need to spend time integrating the analytics correctly to track what you deem significant. Determining what is "significant" is hard. The recommended approach is to start small and branch out into more detail later as you acquire customers.
This is what you'd expect as advertised:
The App Overview report summarizes the most useful information from
all of the Mobile App Analytics reports. Individual Mobile App
Analytics reports are organized into different categories:
Real-Time: See user traffic as it happens on your app. Monitor users, top active screens, top locations, and more. You can use
Real-Time as an end to end debugging tool for your Google Analytics
SDK implementation.
Audience: Get to know the people using your app—where they are, how often and long they use an app, and what devices are popular with
your visitors.
Acquisition: Find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in
attracting visitors.
Behavior: Track in detail the ways users interact with your app. Find out which screens are viewed in a typical visit, or set up Event
Tracking to analyze custom actions, like button clicks and video
plays. Technical exceptions and crashes are also included in this set
of reports.
Conversions: Know the real value of your app. Set up Goals and Ecommerce to track targeted objectives, like completed sign-ups and
product sales.
To anyone who is looking for info on Google Analytics with regard to AdMob, please see this introduction, play the video and tune out for 30 minutes or so, it is very helpful. The topics covered in this link are:
About Google Analytics in AdMob
Set up Google Analytics in AdMob
Analyze a new app in AdMob
Create an audience in AdMob
Stop analyzing an app in AdMob
Google Analytics in AdMob FAQ
Here is the link to how to integrate Google Analytics in an iOS app., Add Analytics to Your iOS App.
Hope this helps!
Related
Is there a way to track when, and for how long, users spend on different screens of an app?
I have developed an app as part of my PhD research but need to record app usage when participants have access to the app - is there a way to do this?
In Firebase Console you can check your app Analytics and you can see a lot of analytics on there such as this below pic:
I want to track my app may be launched by referrals from ad campaigns, websites, or other apps. Therefore, I'm using Google Analytics iOS SDK. Here's guiding document https://developers.google.com/analytics/devguides/collection/ios/v3/campaigns. According to this document, I'll write my own implementation code in application:handleOpenURL: method.
With Android SDK, Google Play app broadcasts an INTENT_REFERRER to our app during installation. This intent contains the value of the referrer parameter of the link used to reach your app's Google Play Store page, if one was present. So, my question is that "Are there any similar things in iOS? How to test it?".
Thanks and best regard,
iTunes doesn't broadcast anything similar to intent_referrer at present. If you use Google Analytics for iOS installs, GA uses Identifier for Advertiser (IDFA) for tracking. When a user taps on an advertisement from a supported network on an app, the IDFA is sent to Google. Then, when your app launches, the IDFA is sent again and compared to list of IDFAs that Google stored from previous taps. That way they can give attribution.
It's obviously not as clean as intent_referrer, but it's the best one can do at present. You can also try fingerprinting etc with Appsflyer, MobileAppTracking etc, but I don't know how accurate those are. I've heard they're not very accurate, but they're better than nothing.
Apple announced adding support for campaign tracking in iTunes Connect. But, we haven't heard about it for a very long time now. So, I won't hold my breath. Hope this helps!
I have iOS application that I would like to promote on different web-sites.
In Google Store I can record Campaign name and use it in application. I'm looking for something similar for iOS but I can't find.
Is it possible at all?
Try to use Mobile App Tracker. It has ability to track publishers statistics. For example it could track how many users installed your app, first sales, custom events and etc. from each promote web site,
There is a Google Analytics SDK for iOS. This link leads to the iOS page for campaign measurement in Google Analytics. As far as I can tell, it works exactly the same as the Android SDK that you linked to in your question. Good luck!
I notice there is no detailed insight on my app on iTunesConnect like android insight GooglePlay.
Is there any way to track user detail on every user install my app? I need more distinct information like, iOS version, phone provider, phone type, etc across installed app like in Android insight? does Google Analytics could do this?
Thank you.
There are quite a lot of analytics providers around that cater for iOS. As you mentioned, Google Analytics (which is free) should do what you need. Mixpanel is a really nice provider, but is only free for a certain amount of data. I've also used Flurry in the past (also free), but I find their web interface to be quite clunky.
If you want to track sales and App Store reviews, I'd really recommend AppFigures. Great service (paid, but a low monthly cost and you can cancel whenever), which gives you great insight into who's downloading your apps.
I wan to integrate analytics in one of my project. I know Flurry analytics and Google analytics are good options, but both of these server are not tracking realtime data. It shows update after few hours on dashboard.
Is There any real time Analytics tool/library available which I can easily integrate with ios App?
On google Analytics, there is a real time tab, where you can watch how many users are using your app, where they are from, which version of your app they are using,...
I really like Appsee for real-time app analytics - and it’s super easy to integrate with an iOS app. Session recordings is one of the coolest features they offer, and it allows you to see exactly what was going on in the user journey (trends, crashes, bugs, ANR, etc.). You see everything in real time, which is great for understanding any issues in the app and quickly fixing / improving.