Reflection + Entity Framework to update data in MVC app - asp.net-mvc

Question

I've got a complex form on a page that is bound to a POCO representing a rather complex entity. One of the requirements is that, on blur, I update the database.
I'm currently passing the property (as key), value, and CampaignId via ajax. The key might look something like: Campaign.FanSettings.SocialSharing.FacebookLinkText.
I am using the code below, and getting "close". My final propertyToSet is the FacebookLinkText is not being set, because my object source is of type Entities.Campaign, while my object value is simply a string. I understand these need to be the same type, but I don't understand how to do that. Two questions:
How do I modify the code below to be able to execute the propertyToSet.SetValue method
Since I'm casting this to an object, I don't see how this would actually update my entity, so when I call SaveChanges it updates appropriately. What am I missing?
Thanks!
Code:
public void UpdateCampaign(int id, string key, string value)
{
using (var context = new BetaEntities())
{
var camp = context.Campaigns.Where(e => e.Id == id).Single();
SetProperty(camp, key,value);
}
}
public void SetProperty(object source, string property, object value)
{
string[] bits = property.Split('.');
for (int i = 0; i < bits.Length - 1; i++)
{
PropertyInfo prop = source.GetType().GetProperty(bits[i]);
source = prop.GetValue(source, null);
}
PropertyInfo propertyToSet = null;
if (source is IEnumerable)
{
foreach (object o in (source as IEnumerable))
{
propertyToSet = o.GetType().GetProperty(bits[bits.Length - 1]);
break;
}
}
else
{
propertyToSet = source.GetType().GetProperty(bits[bits.Length - 1]);
}
propertyToSet.SetValue(source, value, null);
}

Answer 1

Solved.
public void UpdateCampaign(int id, string key, string value)
{
using (var context = new BetaEntities())
{
var camp = context.Campaigns.Where(e => e.Id == id).Single();
SetProperty(camp, key, value);
context.SaveChanges()
}
}
public void SetProperty(object source, string property, object value)
{
string[] bits = property.Split('.');
for (int i = 0; i < bits.Length - 1; i++)
{
PropertyInfo prop = source.GetType().GetProperty(bits[i]);
source = prop.GetValue(source, null);
}
PropertyInfo propertyToSet = null;
if (source is IEnumerable)
{
foreach (object o in (source as IEnumerable))
{
propertyToSet = o.GetType().GetProperty(bits[bits.Length - 1]);
propertyToSet.SetValue(o, value,null);
break;
}
}
else
{
propertyToSet = source.GetType().GetProperty(bits[bits.Length - 1]);
propertyToSet.SetValue(source, value, null);
}
}