Dynamically assigning a Domain Model within a Domain Model - asp.net-mvc

Question

This is my first question, and I've agonised over what to write for a couple of days while Ive been trying to solve this problem.
I bought the Dependency Injection in .NET book by Mark Seeman, and have been trying to follow that and the examples on the Ninject website for creating an abstract factory class. The general idea is that I have a form contains a list of answers to questions. Answers can be of various types, so I am using a factory to create the relevant answer type.
I'm getting the error:
Error activating IAnswerValue
No matching bindings are available, and the type is not self-bindable.
Activation path:
1) Request for IAnswerValue
Suggestions:
1) Ensure that you have defined a binding for IAnswerValue.
2) If the binding was defined in a module, ensure that the module has been loaded into the kernel.
3) Ensure you have not accidentally created more than one kernel.
4) If you are using constructor arguments, ensure that the parameter name matches the constructors parameter name.
5) If you are using automatic module loading, ensure the search path and filters are correct.
I initially tried with a parameter, but to simplify things for this example, Ive stripped it all out. None of the suggestions given in the error message seem to apply, the factory type is binding, as is the form service but the answervalue is apparently not.
This is the code from my NinjectWebCommon.cs
kernel.Bind<DomainModel.IAnswerValue>().To<DomainModel.AnswerValue>();
kernel.Bind<DomainModel.IAnswerValue>().To<DomainModel.StringAnswerValue>();
kernel.Bind<DomainModel.IAnswerValue>().To<DomainModel.DateTimeAnswerValue>();
kernel.Bind<IAnswerValueFactory>().ToFactory();
This is the answer class definition:
public class Answer
{
readonly IAnswerValueFactory answerValueFactory;
public int Id { get; set; }
public Question Question { get; set; }
public string Type { get; set; }
public Answer(IAnswerValueFactory answerValueFactory)
{
this.answerValueFactory = answerValueFactory;
}
public void GetAnswerValue()
{
var answer = this.answerValueFactory.GetAnswerValue();
}
public List<AnswerItem> PotentialAnswers { get; set; }
}
and the answer value:
public interface IAnswerValue
{
AnswerValue GetAnswerValue();
}
public class AnswerValue : IAnswerValue
{
readonly IAnswerValue answerValue;
public AnswerValue() { }
public AnswerValue(IAnswerValue answerValue)
{
this.answerValue = answerValue;
}
public AnswerValue GetAnswerValue()
{
// this will contain a switch statement to
// determine the type returned but I have
// omitted for this example
return new StringAnswerValue();
}
}
public class StringAnswerValue : AnswerValue
{
public string StringAnswer { get; set; }
}
and the factory:
public class AnswerValueFactory : IAnswerValueFactory
{
readonly IAnswerValue answerValue;
public AnswerValueFactory(IAnswerValue answerValue)
{
this.answerValue = answerValue;
}
public IAnswerValue GetAnswerValue()
{
return (IAnswerValue)this.answerValue.GetAnswerValue();
}
}
I feel like Ive exhausted my knowledge and Im just going around in circles trying the same thing over and over. There must be something quite simple Im missing, but I just cant see what it is.