Let's say I have a website that has 2 languages, one uses Latin and the second one Cyrillic transcriptions in URLs.
For example:
example.com/link
example.com/ссылка
My question is which is more user and SEO friendly, if I leave them as is or if I add the language prefix, so they'd become
example.com/en/link
example.com/ru/ссылка
I understand that such subdirectories should be used if I have languages that are similar and then the user wouldn't be confused, but does that also apply in my case?
It's better to use the second one for better SEO results.
example.com/en/link
example.com/ru/ссылка
Google likes the tree-like structure. Of course you can use the main language without prefix.
Also it's better to have all languages in one domain:
domain.com/en
domain.com/ru
not on subdomains like this
en.domain.com
ru.domain.com
Wish you luck.
What is considered the best strategy for URLs of translated websites? Something I see happen frequently is:
http://example.com/english-slug.html
http://example.com/de/english-slug.html
http://example.com/fr/english-slug.html
This has the (minor) advantage that a user can manually switch to another language by modifying the URL. The disadvantage seems to be that the URL consists of a slug in the wrong language for every page not in the default language. That would cause a SEO penalty, I think.
The alternative would be to translate the slugs as well and optionally omit the language identifier as well:
http://example.com/english-slug.html
http://example.com/deutscher-slug.html
http://example.com/slug-francois.html
Some languages do not really lend themselves to be 'sluggified', such as Russian, Chinese and Arab. You'll end up with transliterations that make little sense.
I think you should use language tags and translated slugs:
http://example.com/en/hello-world
http://example.com/de/hallo-welt
Why language tags? To avoid collisions.
Sometimes you might want to have the same slug for different languages (for example, "team" in English as well as in German).
Why translated paths? For better usability.
Not all users understand the "default" language, and depending on its script, they might not even be able to type/remember/dictate the slug. (It doesn’t make sense in the first place to use human-readable slugs that only part of your users are able to understand.)
Yes, it would be a "(minor) advantage that a user can manually switch to another language by modifying the URL". But it’s unlikely that users or search engines would expect this to work (see my related answer on Webmasters). So you would gain little (URL hacking for advanced users) and lose much (bad usability for users using the non-default language).
That said, it would still be possible to enable this URL hacking feature in most cases: When users change the language tag de (in /de/hallo-welt) to en (/en/hallo-welt), you could check if it exists (if yes, show it), and if not, check if there exists a slug "hallo-welt" in any language, find its English translation and redirect to it (from /en/hallo-welt to /en/hello-world).
Another way is setting the language as a query string parameter, such as:
http://example.com/hello-world?hl=en
http://example.com/hallo-welt?hl=de
for example Google Flights web site uses this method.
The best solution, if you can afford it, is to send the document with the right name, that means, using the right word on each language.
Of course each document should be sent with the respective language setting on the headers.
For storing them, you can use folders and let the web server choose the right document according to the language preference; or you can use server side technology, like PHP, perl, etc to send the document and adjust the URL.
In any case, you have to have a default language to be sent when you don't have the requested language.
If you can't or don't want to send document with the right name, using subdomains is the best next option. This option, is not as common as adding the language after the domain, and that means, that people may not be used to it, although, it has some advantages, for instance;
Each language behaves like a whole new URL/site (almost).
People feel like visiting a dedicated site, not a subsection where the second language is relegated and may fail at any moment (some content may not be translated).
Some people are not familiar with their two letter representation of language, but everybody knows how his language is called and spelled.
It generates cleaner URL's.
It is believed that having subdomains increases appearance on SERPs (I don't have knowledge of this and it may have changed).
It's easier to have different layouts if you want to.
It's easier to set different servers according to language.
Of course subdomains have some disadvantages, like:
A bit more work to set properly from the server perspective.
Less collaboration from the part towards high ranking.
Some people may not expect it but expect a subfolder.
Next would be the subfolder option, as you show on the question. This is the recommended way if your main perspective is SEO since all the relevance of the domain stays on that same domain and each language helps to a common "pot" of ranking.
My perspective when choosing a solution, is never SEO, under any circumstance. Whatever ranking I get is due to the content itself and the best use I can give to technology. But I understand that my point ov view is not the most common.
One thing to consider also, is that you should provide some kind of explanation or help the user so he can take actions to change to the preferred language. It may be using icons, a tooltip, or any other method that works for your design and verbosity.
One thing to avoid, and you didn't ask for it, but is related; is using language autodetection. Lots of times, the user is in a different country or using a version of a browser that has a different language from what he can understand and the autodetction just makes a big mess. Offer the default version and a clear way to change it.
I have a restaurants directory Rails app in which I need to categorize the content (restaurant description pages) by cities. The cities are stored in the database. The questions that I have:
What is the Rails way of doing this? Is it best to add a scope in routes as for ex. the language locale? For ex.: example.com/en/new-york/restaurants...
Is it better to translate, transliterate or leave the city names as-is provided that the content is targeted for the locals. For ex.: example.com/moscow vs example.com/moskva vs example.com/москва in terms of "Rails-wayness" and SEO friendliness?
In terms of SEO, is it better to use subdomains (new-york.example.com) or subdirectories (example.com/new-york).
I would appreciate if you could share your experience about this matter!
You probably don't want the locale/language to be embedded in the URL.
For SEO purposes you probably want to pick one version and go with it all the time. That way you're aggregating all of your "link juice" to one URL. Some search engines will penalize you for having the same content at multiple URLs.
This is a good question, and I'm not entirely sure. I'd be kind of surprised if either one makes a huge difference. (It wouldn't be the first time I've been surprised...)
Example:
You know the site about.com ?
They have a whole subset of url's such as: pottery.about.com
My question: How to get the "pottery" in front of the URL?
Anybody have some nifty mod_rewrite to do this?
Thanks!
David
Those are considered sub domains, you can set them up most of the time through any hosting company. Usually they dont charge you for them, but some do. They are very easy to setup and can be done quickly versus regular domain names.
I am making a RoR site that is delivered in several languages, and want to change a part of the url by its language.
ex.
http://xxxx/en/index.html
http://xxxx/fr/index.html
I know I can do this via the route.rb
map.locale ':lang/index.html'
and designate the language when calling this in view. However, there is an exception
to this, when in the default language of the site, I want the url to be without the language identifier,
http://xxxx/index.html
as so.
Currently I cannot find a way to git rid of the / after the language identifier,
http://xxxx//index.html
is there a better way to do this?
It's not (yet) possible.
But you'll find some solution on this stackoverflow question.