What does the #!/ do for SEO in the URL? [duplicate] - url
I've just noticed that the long, convoluted Facebook URLs that we're used to now look like this:
http://www.facebook.com/example.profile#!/pages/Another-Page/123456789012345
As far as I can recall, earlier this year it was just a normal URL-fragment-like string (starting with #), without the exclamation mark. But now it's a shebang or hashbang (#!), which I've previously only seen in shell scripts and Perl scripts.
The new Twitter URLs now also feature the #! symbols. A Twitter profile URL, for example, now looks like this:
http://twitter.com/#!/BoltClock
Does #! now play some special role in URLs, like for a certain Ajax framework or something since the new Facebook and Twitter interfaces are now largely Ajaxified?
Would using this in my URLs benefit my Web application in any way?
This technique is now deprecated.
This used to tell Google how to index the page.
https://developers.google.com/webmasters/ajax-crawling/
This technique has mostly been supplanted by the ability to use the JavaScript History API that was introduced alongside HTML5. For a URL like www.example.com/ajax.html#!key=value, Google will check the URL www.example.com/ajax.html?_escaped_fragment_=key=value to fetch a non-AJAX version of the contents.
The octothorpe/number-sign/hashmark has a special significance in an URL, it normally identifies the name of a section of a document. The precise term is that the text following the hash is the anchor portion of an URL. If you use Wikipedia, you will see that most pages have a table of contents and you can jump to sections within the document with an anchor, such as:
https://en.wikipedia.org/wiki/Alan_Turing#Early_computers_and_the_Turing_test
https://en.wikipedia.org/wiki/Alan_Turing identifies the page and Early_computers_and_the_Turing_test is the anchor. The reason that Facebook and other Javascript-driven applications (like my own Wood & Stones) use anchors is that they want to make pages bookmarkable (as suggested by a comment on that answer) or support the back button without reloading the entire page from the server.
In order to support bookmarking and the back button, you need to change the URL. However, if you change the page portion (with something like window.location = 'http://raganwald.com';) to a different URL or without specifying an anchor, the browser will load the entire page from the URL. Try this in Firebug or Safari's Javascript console. Load http://minimal-github.gilesb.com/raganwald. Now in the Javascript console, type:
window.location = 'http://minimal-github.gilesb.com/raganwald';
You will see the page refresh from the server. Now type:
window.location = 'http://minimal-github.gilesb.com/raganwald#try_this';
Aha! No page refresh! Type:
window.location = 'http://minimal-github.gilesb.com/raganwald#and_this';
Still no refresh. Use the back button to see that these URLs are in the browser history. The browser notices that we are on the same page but just changing the anchor, so it doesn't reload. Thanks to this behaviour, we can have a single Javascript application that appears to the browser to be on one 'page' but to have many bookmarkable sections that respect the back button. The application must change the anchor when a user enters different 'states', and likewise if a user uses the back button or a bookmark or a link to load the application with an anchor included, the application must restore the appropriate state.
So there you have it: Anchors provide Javascript programmers with a mechanism for making bookmarkable, indexable, and back-button-friendly applications. This technique has a name: It is a Single Page Interface.
p.s. There is a fourth benefit to this technique: Loading page content through AJAX and then injecting it into the current DOM can be much faster than loading a new page. In addition to the speed increase, further tricks like loading certain portions in the background can be performed under the programmer's control.
p.p.s. Given all of that, the 'bang' or exclamation mark is a further hint to Google's web crawler that the exact same page can be loaded from the server at a slightly different URL. See Ajax Crawling. Another technique is to make each link point to a server-accessible URL and then use unobtrusive Javascript to change it into an SPI with an anchor.
Here's the key link again: The Single Page Interface Manifesto
First of all: I'm the author of the The Single Page Interface Manifesto cited by raganwald
As raganwald has explained very well, the most important aspect of the Single Page Interface (SPI) approach used in FaceBook and Twitter is the use of hash # in URLs
The character ! is added only for Google purposes, this notation is a Google "standard" for crawling web sites intensive on AJAX (in the extreme Single Page Interface web sites). When Google's crawler finds an URL with #! it knows that an alternative conventional URL exists providing the same page "state" but in this case on load time.
In spite of #! combination is very interesting for SEO, is only supported by Google (as far I know), with some JavaScript tricks you can build SPI web sites SEO compatible for any web crawler (Yahoo, Bing...).
The SPI Manifesto and demos do not use Google's format of ! in hashes, this notation could be easily added and SPI crawling could be even easier (UPDATE: now ! notation is used and remains compatible with other search engines).
Take a look to this tutorial, is an example of a simple ItsNat SPI site but you can pick some ideas for other frameworks, this example is SEO compatible for any web crawler.
The hard problem is to generate any (or selected) "AJAX page state" as plain HTML for SEO, in ItsNat is very easy and automatic, the same site is in the same time SPI or page based for SEO (or when JavaScript is disabled for accessibility). With other web frameworks you can ever follow the double site approach, one site is SPI based and another page based for SEO, for instance Twitter uses this "double site" technique.
I would be very careful if you are considering adopting this hashbang convention.
Once you hashbang, you can’t go back. This is probably the stickiest issue. Ben’s post put forward the point that when pushState is more widely adopted then we can leave hashbangs behind and return to traditional URLs. Well, fact is, you can’t. Earlier I stated that URLs are forever, they get indexed and archived and generally kept around. To add to that, cool URLs don’t change. We don’t want to disconnect ourselves from all the valuable links to our content. If you’ve implemented hashbang URLs at any point then want to change them without breaking links the only way you can do it is by running some JavaScript on the root document of your domain. Forever. It’s in no way temporary, you are stuck with it.
You really want to use pushState instead of hashbangs, because making your URLs ugly and possibly broken -- forever -- is a colossal and permanent downside to hashbangs.
To have a good follow-up about all this, Twitter - one of the pioneers of hashbang URL's and single-page-interface - admitted that the hashbang system was slow in the long run and that they have actually started reversing the decision and returning to old-school links.
Article about this is here.
I always assumed the ! just indicated that the hash fragment that followed corresponded to a URL, with ! taking the place of the site root or domain. It could be anything, in theory, but it seems the Google AJAX Crawling API likes it this way.
The hash, of course, just indicates that no real page reload is occurring, so yes, it’s for AJAX purposes. Edit: Raganwald does a lovely job explaining this in more detail.
Related
URL structure for multilingual websites
I'm developing a SPA web app and it will support various languages. It is build with AngularJS and I am using angular-translate to provide i18n. But I am struggling a little bit with how the URL structure should be. I do no plan on using either gTLDs nor ccTLDs, so that leaves me with three options. Use query params: ?locale=en-us Use url paths: /en-us/page Store the chosen locale in localStorage or a cookie The first option is a no-go according to Google's guidelines for web apps SEO. So that leaves me with the last two options. I have a hard time deciding which is more beneficial, though I am inclined to believe that using url paths would probably be more crawler friendly. P.S: Not sure if this is the best place to ask such a question either.
The second option is your safest bet as according to https://webmasters.stackexchange.com/questions/59652/what-happens-if-i-try-to-set-a-cookie-on-a-bot cookies are ignored. You can test this yourself by going to the Google Console and fetching your website. As of now most crawlers ignore cookies and DO NOT execute JavaScript. This means that they usually just download the html and make their judgements from there. Some developers get around the no javascript problem by pre-rendering parts of their content. I haven't done it personally but you might want to check out https://prerender.io/ Edit As rolandjitsu mentioned google crawls and executes javascript content.
You should go with second option: provide the language tag (and, optionally, region subtags) in the URL path as first segment. For the simple reason that it allows you, visitors, and bots to link to specific translations.
jquery slider with url changer [duplicate]
I am writing a complex AJAX application at the moment and the entire site has clean URLs. At the moment PHP creates the basic layout for each page however I don't want to have to navigate away from each page when the user clicks on a link, and I don't want to have a hash in the URL because it won't fit with the rest of the site. I know that this has cropped up loads before on the site and it seems to be quite commonly asked but I was wondering if there was a neat HTML5 way of just appearing to change the URL in the address bar even if it technically remains on the same page.
You can do it with history.pushState, but only in browsers that support it. Just try the following line in your browsers JavaScript-Console.
history.pushState({},"URL Rewrite Example","https://stackoverflow.com/example")
More on that in The pushState() method (Mozilla Developer)
Similar question How do I, with JavaScript, change the URL in the browser without loading the new page?
As others have stated, HTML5's history.pushstate is the way to go. Try browsing a repo on github to see it in action (https://github.com/visionmedia/express). Trouble is the only version of IE that supports history.pushstate is IE10, which kinda sucks. Plenty of sites use hashbang #! URL's such as Twitter (e.g. https://twitter.com/#!/Sironfoot ). The hashbang is a URL pattern agreed on by search engines so that they can still trawl and index a heavily Ajax powered website (more info here http://code.google.com/web/ajaxcrawling/docs/specification.html), so you could go that route. The only other approach is to use history.pushstate for browsers that support it, and fall back to full-page refreshes for non-supporting browsers.
How is this URL modification possible?
Could anyone please tell how the site http://www.outsharked.com/imagemapster/default.aspx?what.html is working in such way? Modifying the url without loading/reloading the page. I think this is not done by html5. Because it works in IE6 which doesn't support html5.
I created that site. The commenter is correct, it uses Javascript to change the URL. There's nothing about how that navigation works that is different for IE6 - that browser supports the necessary client-side functionality to do this kind of thing. The basic functionality involves: capturing click events on the nav, and loading the inner content via AJAX update the URL to reflect a working direct URL to target. The links also are valid anchor links that, in the absence of Javascript, would go to the same page (but load the whole thing). This is your basic AJAX web site setup with one minor difference. It's common practice to use a URLs like this in AJAX/single page web sites: http://mysite.com/home#somepage or even just http://mysite.com/#somepage Where the hashtag part represents the actual page a user has navigated to. If someone accessed that url directly, e.g. from outside the site, the site would use Javascript to load the correct content based on the hashtag, after the page had loaded. This means that there might be a little delay for the inner content to reflect the correct page, since it has to run another request after the initial page has loaded from the browser to get the inner content via AJAX. I was trying to avoid that by creating a setup that worked completely with and without Javascript. If you go directly to a URL within the site such as http://www.outsharked.com/imagemapster/default.aspx?faq.html you will notice it loads the content directly. This URL will work even if Javascript is disabled. You can't actually do this using hashtags, since hashtag content is not sent to the server. Only the client knows what's after the hashtag in a URL. That's why I was using query strings to represent inner pages. This site architecture was sort of an experiment at the time. It works pretty well but the code isn't fantastic, I didn't really do anything else with it, and I'm sure there are other better-fleshed-out/tested/full-featured frameworks out there to do much the same thing. But it might not be a bad example of the nuts and bolts of creating a basic AJAX navigation setup, as a learning tool, since it's pretty concise, and also does HTML5 history navigation (e.g. so the back button works on modern browsers).
Making a website without hyperlinks
I am making a simple CMS to use in my own blog and I have been using the following code to display articles.
xmlhttp.onreadystatechange=function(){
if (xmlhttp.readyState==4 && xmlhttp.status==200){
document.getElementById("maincontent").innerHTML=xmlhttp.responseText;
}
}
What it does is it sends a request to the database and gets the content associated with the article that was clicked on and writes it to the main viewing area with ".innerHTML".
Thus I don't have actual links to other articles. I know that I can use PHP to output HTML so that it forms a link like :
<a href=getcontent.php?q=article+title>Article Title</a>
But being slightly OCD I wanted my output to be as neat as possible. Although search engine visibility is not a concern for my personal blog I intend to adapt this to a few other sites which have search engine optimization as a priority.
From what I understand, basically search engine robots follow links to index the web sites.
My question is:
Does this practice have any negative implications for search engine visibility? Also; are there other reasons for preferring one approach over the other as I see that almost every site uses the 'link' method.
The link you've written will cause a page reload. In order to leverage the standard AJAX stuff you've got at the top, you need to write the links as something along the lines of Article Title This assumes you have a javascript function called ajaxGet that takes an argument of the identifier for the article you're searching for. If you were to write your entire site that way, search engines wouldn't be able to crawl you at all since they don't execute javascript. Therefore they can't get to anything off the front page. Also, even if they could follow the links, they'd have no way of referencing the page they got to since it doesn't have a unique URL. This is also annoying for users, since they can't get a link to an exact story to bookmark, send to a friend etc.
Why do some websites have "#!" in the URL [duplicate]
I've just noticed that the long, convoluted Facebook URLs that we're used to now look like this: http://www.facebook.com/example.profile#!/pages/Another-Page/123456789012345 As far as I can recall, earlier this year it was just a normal URL-fragment-like string (starting with #), without the exclamation mark. But now it's a shebang or hashbang (#!), which I've previously only seen in shell scripts and Perl scripts. The new Twitter URLs now also feature the #! symbols. A Twitter profile URL, for example, now looks like this: http://twitter.com/#!/BoltClock Does #! now play some special role in URLs, like for a certain Ajax framework or something since the new Facebook and Twitter interfaces are now largely Ajaxified? Would using this in my URLs benefit my Web application in any way?
This technique is now deprecated. This used to tell Google how to index the page. https://developers.google.com/webmasters/ajax-crawling/ This technique has mostly been supplanted by the ability to use the JavaScript History API that was introduced alongside HTML5. For a URL like www.example.com/ajax.html#!key=value, Google will check the URL www.example.com/ajax.html?_escaped_fragment_=key=value to fetch a non-AJAX version of the contents.
The octothorpe/number-sign/hashmark has a special significance in an URL, it normally identifies the name of a section of a document. The precise term is that the text following the hash is the anchor portion of an URL. If you use Wikipedia, you will see that most pages have a table of contents and you can jump to sections within the document with an anchor, such as: https://en.wikipedia.org/wiki/Alan_Turing#Early_computers_and_the_Turing_test https://en.wikipedia.org/wiki/Alan_Turing identifies the page and Early_computers_and_the_Turing_test is the anchor. The reason that Facebook and other Javascript-driven applications (like my own Wood & Stones) use anchors is that they want to make pages bookmarkable (as suggested by a comment on that answer) or support the back button without reloading the entire page from the server. In order to support bookmarking and the back button, you need to change the URL. However, if you change the page portion (with something like window.location = 'http://raganwald.com';) to a different URL or without specifying an anchor, the browser will load the entire page from the URL. Try this in Firebug or Safari's Javascript console. Load http://minimal-github.gilesb.com/raganwald. Now in the Javascript console, type: window.location = 'http://minimal-github.gilesb.com/raganwald'; You will see the page refresh from the server. Now type: window.location = 'http://minimal-github.gilesb.com/raganwald#try_this'; Aha! No page refresh! Type: window.location = 'http://minimal-github.gilesb.com/raganwald#and_this'; Still no refresh. Use the back button to see that these URLs are in the browser history. The browser notices that we are on the same page but just changing the anchor, so it doesn't reload. Thanks to this behaviour, we can have a single Javascript application that appears to the browser to be on one 'page' but to have many bookmarkable sections that respect the back button. The application must change the anchor when a user enters different 'states', and likewise if a user uses the back button or a bookmark or a link to load the application with an anchor included, the application must restore the appropriate state. So there you have it: Anchors provide Javascript programmers with a mechanism for making bookmarkable, indexable, and back-button-friendly applications. This technique has a name: It is a Single Page Interface. p.s. There is a fourth benefit to this technique: Loading page content through AJAX and then injecting it into the current DOM can be much faster than loading a new page. In addition to the speed increase, further tricks like loading certain portions in the background can be performed under the programmer's control. p.p.s. Given all of that, the 'bang' or exclamation mark is a further hint to Google's web crawler that the exact same page can be loaded from the server at a slightly different URL. See Ajax Crawling. Another technique is to make each link point to a server-accessible URL and then use unobtrusive Javascript to change it into an SPI with an anchor. Here's the key link again: The Single Page Interface Manifesto
First of all: I'm the author of the The Single Page Interface Manifesto cited by raganwald As raganwald has explained very well, the most important aspect of the Single Page Interface (SPI) approach used in FaceBook and Twitter is the use of hash # in URLs The character ! is added only for Google purposes, this notation is a Google "standard" for crawling web sites intensive on AJAX (in the extreme Single Page Interface web sites). When Google's crawler finds an URL with #! it knows that an alternative conventional URL exists providing the same page "state" but in this case on load time. In spite of #! combination is very interesting for SEO, is only supported by Google (as far I know), with some JavaScript tricks you can build SPI web sites SEO compatible for any web crawler (Yahoo, Bing...). The SPI Manifesto and demos do not use Google's format of ! in hashes, this notation could be easily added and SPI crawling could be even easier (UPDATE: now ! notation is used and remains compatible with other search engines). Take a look to this tutorial, is an example of a simple ItsNat SPI site but you can pick some ideas for other frameworks, this example is SEO compatible for any web crawler. The hard problem is to generate any (or selected) "AJAX page state" as plain HTML for SEO, in ItsNat is very easy and automatic, the same site is in the same time SPI or page based for SEO (or when JavaScript is disabled for accessibility). With other web frameworks you can ever follow the double site approach, one site is SPI based and another page based for SEO, for instance Twitter uses this "double site" technique.
I would be very careful if you are considering adopting this hashbang convention. Once you hashbang, you can’t go back. This is probably the stickiest issue. Ben’s post put forward the point that when pushState is more widely adopted then we can leave hashbangs behind and return to traditional URLs. Well, fact is, you can’t. Earlier I stated that URLs are forever, they get indexed and archived and generally kept around. To add to that, cool URLs don’t change. We don’t want to disconnect ourselves from all the valuable links to our content. If you’ve implemented hashbang URLs at any point then want to change them without breaking links the only way you can do it is by running some JavaScript on the root document of your domain. Forever. It’s in no way temporary, you are stuck with it. You really want to use pushState instead of hashbangs, because making your URLs ugly and possibly broken -- forever -- is a colossal and permanent downside to hashbangs.
To have a good follow-up about all this, Twitter - one of the pioneers of hashbang URL's and single-page-interface - admitted that the hashbang system was slow in the long run and that they have actually started reversing the decision and returning to old-school links. Article about this is here.
I always assumed the ! just indicated that the hash fragment that followed corresponded to a URL, with ! taking the place of the site root or domain. It could be anything, in theory, but it seems the Google AJAX Crawling API likes it this way. The hash, of course, just indicates that no real page reload is occurring, so yes, it’s for AJAX purposes. Edit: Raganwald does a lovely job explaining this in more detail.