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I work for a retail bank and aim to set up real-time analytics solutions for customer applications made online (web/app). Such requests range from opening deposit accounts with the bank to applying for loans, credit cards et al.
I’d like to leverage the applicants’ inputs from the application form plus credit score, salary, and past relationship data with the bank to create real-time, customized interaction with the customer to help them make informed decisions. e.g., if a customer with relatively low income is applying for a premium deposit account, the communication should emphasize on its high cost of maintenance . On the other hand, if a high value customer is requesting for a mid-range credit card, I’d like to try upsell a platinum card.
Such interaction would occur either directly through the bank application interface or customer care executives who are enabled with these analytics-driven recommendations when they speak to the customers.
I seek guidance on how to implement these ideas using machine learning: Relevant techniques, platform that you may have worked on in the past. In general, sharing any experience on similar projects should also be much useful.
Thank you.
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I have implemented in all my apps iAd. It works, it brings me some money, but I saw it is possible to implement Google Ad view element too. It takes somewhat more time to understand how to implement. That is a down side. But I can see several app uses it. What can explain its popularity? Does it pay more than iAd?
As with everything ad-related, it depends on your stats. Different types of ads are available in different countries, and there are many ad platforms that try to maximize revenue (for both you and the companies serving them).
Since you've implemented iAd, I'm assuming you're familiar with metrics like tap-through rate (TTR), fill rate, effective cost per mile (eCPM), and impressions. These are important and will determine your revenue on any platform.
That said, Google ads are very popular not just in iOS apps, but across the Internet, which is important. Since Google tracks users' search histories, it has a wealth of information about that user, which you'd assume would bring more relevant ads, bringing you more revenue. However, Apple has data about what apps users have downloaded, which can often be quite relevant.
It's your decision to make, but there are trade-offs for each; while Google may serve more relevant ads, for example, Apple holds advertisers to a higher design standard, resulting in higher-quality ads.
A typical set up is to have the app serve ads from one platform and to use the other in case of failure (i.e. if Apple can't serve an ad when you want one, try Google).
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I have 2 questions regarding to Apple App Store.
I see many people mimicking applications and publishing them in the Apple App Store. Isn't this plagiarism and shouldn't this be sued? One obvious example would be the numerous apps copied from flappy birds.
Can you publish applications on U.S. Apple App Store if you're abroad? Or do you only get to publish on the Apple App Store you are currently living?
For the first question it is very interesting topic.
People tend to mimic games/apps when a specific app becomes so famous. In order to go to law against those copycats the respective person has to register himself of respective copyright trademarks which involves a lot of money for lawyer and copyright claims. Some hit games/apps are developed by indie developers who does not have that much money to invest in these trademarks. Taking this advantage, some devs are really smart that they see whether the creator comes from a big company if not they start to create copies and upload to appstore.
Mostly this can be sued if you have the proof. That is the code. Since you do not have proof that the copycat is using your code you cannot sue them. The other part is the images. If you find any of your app is using the images that you have created then you have the proof you can start suing them.
So how to stop this. If the app really got that famous then the creator can file a complaint to apple about the copycats and if he provides some necessary data then apple will consider removing the app.
Also if you want your app to be so different than the copycats then update your with app with lot features constantly(Which is see in Tiny Wings and Temple Run where the second version of it is way better than the copycats).
Another fact is According to apple review guidelines
2.11 Apps that duplicate Apps already in the App Store may be rejected
I did have the same question and I started to google about this and found some knowledge which i shed here. You would get more insights if you google it.
For the second question the simple answer is YES and you can choose the countries you want to upload the app.
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I work for a mid sized Architecture and Engineering firm, our sub group focusses on developing tech solutions for engineers, mappers and technical managers. So we're heavy on desktop based apps for GIS and Civil/Env Engineering (some web). The company sells the services that our Engineers and mappers produce and our team develops tools that aids in them being more productive, efficient and help in adding value to their decesions and products, we DONOT sell the technology.
We are going through growing pains where initally we used to be extremely responsive and could rapidly prototype apps for engineers which immediately brought budgetary savings. That mindset has worked for us in the past. But this year we won a huge contract and our client base has basically quintupled (5 times?). What we are finding is that this rapid prototyping culture is hurting us, where project managers have started to expect short response times for tool development and robust production ready tools for all our engineers and gis analysts. We've grown organically and now it seems that we are running into these issues were it appears we have to scale back our speed for more stability.
Is this a legitimate tradeoff? Is there a win-win?
How does one push back the engineer, project manager and analyst when they are our clients, they fund us and yet we need to be able to push back and tell them that if they want stability they have to be realistic about time frames?
This isnt Microsoft Word, these are specialized GIS software and Engineering models with a ton of interop components for other industry standard models, they arent idiot proof tools, they need informed inputs and we can only test things so much.
Has anyone dealt with similar growing pains? Recommendations/advice on a communication stance, books, blogs?
Appreciate the time!
The best thing to do here is to start to be honest about the strain and show, in writing, what exactly is happening and who all has demands on your team. You need to show the hours that all of your tasks are taking and who is doing them and be able to show that level of status.
This merely give you some sort of proof about what's happening. At that point you can start to do the re-organization you need to do in order to start to support growth.
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Are there any paid or free named entity recognition web services available.
Basically I'm looking for something - where if I pass a text like:
"John had french fries at Burger King"
It should be identify - something along the lines:
Person: John
Organization: Burger King
I've heard of Annie from GATE - but I don't think it has a web service available.
OpenCalais by Reuters - pretty awesome at detecting companies, political entities etc. but not, say, food items.
Free for 50,000 requests per day even for commercial, as long as you display their logo.
Totally tripped by certain types of input though. As of now, this results in nothing being detected, despite Wacom being a relatively well-known company.
Wacom introduces WILL - the Wacom Ink Layer Language as a Leading Standard in Digital Inking
DBPedia Spotlight was just released yesterday. Its based on Wikipedia articles and also available as Open Source.
Alchemy API also offers a web API with some rich functionality. It includes named entity recognition as well as sentiment analysis, concept tagging, and several other NLP-related features.
Free for 1k queries per day, then with various tiers of paid subscriptions if you need more than that.
Rosoka Cloud is available through Amazon AWS Marketplace. You can stand it up and use it for as long as you need it and shut it down when you are done. You can use the drag and drop feature if you only need to process a handful of documents, or use the webservice interfaces if you want to do bulk processing. It is inexpensive option for using commercial grad entity extraction for short periods.
support 230 different languages.
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I've recently been looking at Extreme Programming and wondering if it would be realistic to implement it where I work.
My question is, if you're pitching to a potential new client and you tell them that you're using XP, and you explain what their responsibilities are as the customer, are they likely to be put off selecting your company if they've never worked within an XP environment before?
What are peoples experiences of selling XP to a client given that it seems to me to be a very customer intensive software development methodology? The context here is selling medium to large websites to a a wide variety of clients.
I usually try to explain it to my clients in non-technical terms, and focus on the benefits of my business model. With XP, you'll always have a higher degree of communication with your clients. This is always a plus for them. They like to know what's going on. Focus on that. Also, focus on the idea that they are able to discuss business requirements with you as the process moves along, so they don't get tied down into doing something the way they first envisioned it 6 months ago when they didn't really know what they wanted. This will also allow your contracts to extend their lifetimes when your clients get comfortable working with you and want to continue improving their products.
I'm working on a project that uses XP. The weekly meeting with our customer and the outcome of these meetings was that good, that our customer decided do try to implement an 'agile like' process as well.
Additionally I think that agile is getting more and more common in IT projects and that more customers are satisfied by the outcome of these projects. So I think that in a couple of years it will be harder to sell a non-agige project than an agile one.