The seller and company names associated with your app do not reflect the name “MyCP” in the app or its metadata, as required by section 1.2 of the Apple Developer Program License Agreement.
Next Steps
Your app must be published under a seller name and company name that reflects the MyConnaughtPlace brand. If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Once created, you cannot change your seller name or company name in iTunes Connect. For assistance with changing your company name or seller name, you will need to contact iTunes Connect through the Contact Us page.
Best regards,
App Store Review
Just change your app name to a new name that reflects the MyConnaughtPlace brand.
I also met this before.
I have created an application for my customer. We have published the application with my account. Now, they want to change the developer name as their company's name. Is there a way to change the developer name? Can I move my application to their business account so that Developer name changes to their business name?
Yes, you can transfer the app to other since WWDC 2013.
Also, you can call the Apple Support to change the Seller Name.
Here is a video about this: App Transfer Tutorial.
My apps initially appeared in the App Store with the wrong seller name. I don't personally own a credit card, so a family member who did paid my developer subscription. While my correct name appeared elsewhere, under Seller it showed the name from the credit card. I used one of the contact options in iTunes Connect to request a name change, which was applied within a few days.
On the current Contact page, the Contracts and Legal category includes Request Name/Address update. Try that.
You'll certainly find it easier to rename your account than to move the app to a different account. Here's what they say about that.
I sold my app to another developer and can no longer distribute it on the App Store. Can I transfer the app to the new developer's iTunes Connect account?
No, you can’t transfer the app to another developer account on iTunes Connect. To add the app to another account, remove the app from the current account and upload it to the new iTunes Connect account.
Note that uploading the app to a new iTunes Connect account will disable current customers from receiving automatic and free updates of your application. All customer reviews, rating, and ranking information will be reset. You will not be able to reuse the app name and SKU in the old account. If you have uploaded a binary or used the app with the iAd Network, your Bundle ID will not be reusable either.
This is only applicable for the part of the OP's question:
Is there a way to change the developer name?
The most simple way I found to CHANGE the developer name was by filling out a request on this page:
Contact Us Page
Then select from the option:
Enrollment, Membership, and Account -> Account Updates and Renewals
I just told them which names I would like to user, First name and surnaame.
Here is Apple Support email regarding same question;
As an individual you cannot change your first and last name, you can
only have your legal name appear in the App store. I can suggest to
you to enroll as a company, witch would mean you can use your company
name instead of your own name, but first you would need to check that
you meet our initial migration requirements:
You are a founder or cofounder of your company.
Your company does not already hold an active or expired company membership.
Your company does not operate as a sole proprietorship, DBA, fictitious name, trade name, or branch.
If you have paid apps, you have agreed to the latest Paid Applications contract in Agreements, Tax, and Banking in iTunes
Connect.
You are eligible to obtain a DUNS Number for your company: https://developer.apple.com/support/D-U-N-S.
If it is the case and you meet our requirements please feel free to
contact us again so we can migrate your account into a company.
If you need to transfer your app to another developer account, that is now possible. Since WWDC 2013, iTunes Connect now supports transferring apps from one developer to another, keeping exactly this situation in mind. Go to the iTunes Connect homepage for more information. There is also a video tutorial that Apple has provided on this matter.
Personally I wanted to changed my real first & last name to a company/brand name, having an individual account. That's what, as of 2020, Apple's support says:
"Developers enrolled as individuals will sell apps on the App Store using their personal legal name. There are two ways to change your name to a company name:
Have your company enroll in its own Apple Developer Program membership, and then transfer your apps to that membership.
Migrate your membership from an individual to an organization."
I would like to publish my free app on the apple Store for iPhones.
But I don't want my real name to be shown on the store and i don't have a company.
Is there a way without risks to publish my app without showing my real name on the store ?
The following is from iTunes Connect Developer Guide
Note: The company name defaults to the legal entity name you enter when you enroll in the Apple Developer Program. If you enroll as a company, you can set the company name (distinct from your legal entity name) only once when you add your first app, as described in Creating an iTunes Connect Record for an App. The company name must be a registered DBA or trade name. The company name will be used for all your apps and can’t be changed later. If you enroll as an individual, the company name is the same as your legal name. In the store, the “company name” is used prominently for navigation and to group your apps. Your legal entity name appears as the “seller” of your apps. For example, “Apple” is the company name and “Apple, Inc” is the seller name. When users tap your company name, they see all of the apps you have on the store
Please note that the legal entities name is always displayed as the seller in any app description as mentioned above, meaning if you are not a legally registered company your real name is displayed as the seller.
For the iOS App store, you have to form a corporation and enroll using that corporations legal name if you don't want to use your own personal legal name.
Even if/when the app store allowed entering an "artists name", it still showed the developer's legal name in other places in the store, so that didn't not show your name.
I know you provide the company name and the seller name on itunes connect, but I don´t get why some apps on the app store show (at the app information block) a seller name, some show a developer name, and some show both.
Anyone knows when the developer name and when the seller name is shown?
Is it possible to alter the developer´s name to not match the seller name?
The Seller name is the 'legal entity' name that you used to enroll to the Apple Developer Program. If you're a company that would be your official company name.
The Developer name is the 'company name' you choose when you first create the app in iTunes Connect. That can be different from your 'legal entity name'. This is also what is shown below the app name at the top of the app description page.
I haven't seen cases where the 'Developer' is missing, but I have seen cases where there is no 'Seller', which I think happens for individual developers who enroll to the Apple Developer Program as individuals (not as a company).
Reference: https://developer.apple.com/Library/ios/documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/Chapters/FirstSteps.html
It should be so easy but I couldn't find any methods to define a different name for the developer field for an app store app.
For example: Most of the Electronic Arts games have different company and developer names. Command & Conquer Red Alert game belongs to Electronic Arts company but it is developed by EA Swiss Sarl company.
How can I achieve this?
The first time you submit an application, Apple will ask you to choose the company name as it will appear in iTunes.
Company Name (Artist Name) – the company name that will be displayed on the App Store. For example, “Cyberinteractive” seen above in iTunes Connect, refers directly to the name that will appear in the upper left hand corner of your product page in the App Store. Your company name is a key piece of organizational meta-data for your applications on the App Store because when customers click on this name, they will be led to a page that contains all currently live applications sent through your developer account.
But be aware that it cannot be changed afterwards:
IMPORTANT: Your primary language and company name cannot be edited once submitted on this page. The settings will apply to all applications added to your account. Be sure these settings are correct before continuing.
Everything is explained in details in the iTunesConnect Developer Guide (PDF)
EDIT
The terms are very confusing. I got confused myself. The Company Name mentioned in my answer would be "Electronic Arts". I realized you are talking about the real company name (EA Swiss SARL), it's the legal name of your company, listed in your "Organization Profile" in Apple Member Center. I checked my account, and it cannot be change. I believe you can contact Apple Dev support at devprograms#apple.com and ask them to change your legal name. But they will probably require legal documents to do so.