I'm trying to run Universal App Campaigns for my iOS App with Google Ads. And I would like to show them a specific page in the app for those who came from the UA Campaign, deep linking is not possible with Universal App Campaigns, so is there a way to track if the install came from Google Ads? Right now we use Firebase for tracking Installs.
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So, I have developed and released a iOS (and Android) game developed on Unity. Now I was trying to use google ads to increase installs of my game. I was able to create an add campaign for android but facing a hurdle for iOS.
Google Ads require me to use a "conversion tracker" for iOS Add campaign. There are various app analytics but the one which i was thinking of using is google Firebase.
I am not able to find what exactly does Firebase does which is different to unity analytics as I have enabled unity analytics in my game. But unity analytics is not an option to use for google add campaign.
Could anyone here help me understand the process of google add campaign for iOS game/app using Firebase?
Also, is it safe to add Firebase SDK to the published game or it may cause some errors/re-coding?
Tried to find article which explains the link between Unity + Google Ads + Firebase for iOS Game/App but couldn't find any. I am new at developing games and apart from finding my feet in coding, this marketing/ads stuff is totally going above my head with some many different systems needing to make money from games development.
Many thanks for your time and help!
Mr A
P.S Googled but still confused about it!
Here is a relevant tutorial with step by step instructions and context/explanation of the various components: Measure Google Ads conversions from your iOS app campaigns
As for what Firebase Analytics does vs Unity Analytics, Firebase Analytics is built on top of Google Analytics and gives your app access to Google Analytics' robust tooling, data export and integration with other services (such as crash reporting, config rollouts and A/B testing).
More information also available in Get started with Google Analytics for Unity. Additionally, to use Google analytics or other services that do tracking on iOS you should also look over Prepare for iOS 14+
Finally here are some other general resources for using Firebase:
Firebase Documentation for Unity
Example Projects
Example/ Tutorial of Integrating Analytics with Crash Reporting
Example/ Tutorial of Integrating Analytics with A/B Testing
Can Google Pay be implemented in Webviews/WKWebview/SFSafariViewController for both IOS device and Android devices?
Google pay FAQ page said "For Android apps which use WebViews, you must invoke platform specific Android Google Pay APIs." - I'm not sure what does that mean...
Most other question I saw involves Stripe, I'm not using Stripe however.
I have distributed an app outside the apple app store.
To distribute the app, i have taken help from the following link.
https://stackoverflow.com/a/23561783/4549304
I have also integrated Google analytics into my app which shows 1 session started on an android device.
I have following questions
How is this possible, Is this google analytics bug, or something else?
Is there any way to prevent this?
For Android, there is the way to simulate and test the Google Analytics campaign. May I know is there any way to test for iOS app ?
I have my app already sent for App Store review few days ago. I just noticed that Facebook advertising requires the Facebook SDK to be integrated with the app. Is it a compulsory step? Or can I use Facebook advertising without having the Facebook SDK?
From Facebook
Can I run mobile app ads without using the SDK?
Yes, we allow anyone to run mobile app install ads from our Ads Create Tool simply by dropping the link to their Apple App Store or Google Play URL. For mobile app engagement ads, you will need to register your app, but can also run ads without the SDK.
However, without installing and using the SDK, Facebook will not be able to provide install or app event reporting, and thus you will not have the option to use more advanced bidding options (oCPM, CPA) or see performance beyond clicks.