I currently have an English language Rails application that I am internationalizing to support Chinese(zh) translations.
The original URL structure is standard:
www.mysite.com, www.mysite.com/pages, ...
I've implemented the I18n using the standard Rails gem implementation, using the subfolder approach.
I now see the following:
Country-specific pages show as www.mysite.com/en, www.mysite.com/zh,
www.mysite.com/en/pages, www.mysite.com/zh/pages, etc.
The root URL, www.mysite.com, now displays the home page based
upon the last known language setting, i.e., if viewing Chinese
pages, going to www.mysite.com will show the www.mysite.com/zh
content (URL remains www.mysite.com). The same for English.
Will the new route, www.mysite.com/en, affect the link juice already attributed to www.mysite.com?
If yes, how do I redirect so that the English pages remain as www.mysite.com/ vs www.mysite.com/en/?
How do I ensure that going to www.mysite.com always displays the English homepage, regardless of current language selection, and www.mysite.com/zh/ is the only way to display the Chinese homepage?
note: Language selection is chosen by the user through a button in the header - no geolocation, browser language settings, etc.
Will the new route, www.mysite.com/en, affect the link juice already
attributed to www.mysite.com?
Using a consistent 301 redirect will not impact it much at all. Assuming your users come from Google, the new link will eventually replace the old link - and any minor penalties from redirects will dissolve as old backlinks fade and new ones reference the new 'main' page.
If yes, how do I redirect so that the English pages remain as
www.mysite.com/ vs www.mysite.com/en/?
You can host the english just on the root if you want. Or on /en/. But don't do both. This duplicates the content and confuses Google unless you use a rel=canonical to tell it which is the default. If you're running a multi lingual site - you want different directories for different languages. Set the language they choose via Cookie and you can redirect when the arrive to the correct page then.
How do I ensure that going to www.mysite.com always displays the
English homepage, regardless of current language selection, and
www.mysite.com/zh/ is the only way to display the Chinese homepage?
I've a better question - do you expect your users to always discover you via Google? If so, use hreflang codes either on your pages or sitemap (or both). This will ensure only the relevant language page comes up in a search from your targeted language region. You can broadly target 'en' rather than a region specific code and this will work.
Related
I'm currently writing an ASP.NET MVC 3 web application that supports multiple languages.
I already managed to translate all the routes so that calls like:
www.mysite.de/Kontakt and www.mysite.de/Contact will route to the same Controller/Action.
By design it is so that when calling www.mysite.de the language (stored in the session object) will automatically be set to a default language (here German). The navigation of the site is then dynamically setup accordingly.
The language in the session object can be changed by either hitting the "English version" link or when manually calling e.g. www.mysite.de/Contact. In this case it is recognized that the link (/Contact) matches a route that is
defined as English and so I change the language in the session object to English. Of course the content of the sites is also localized.
My question now is how does that cooperate with SEO, especially with Google?
I already add the Content-Language meta tag dynamically to each page. So I think that with a proper sitemap.xml should be sufficient.
Does Google recognize this correctly? Is it when searching Google in German that I get "Kontakt" as result and "Contact" when searching in English?
Another issue is what happens when the link is the same for different languages? E.g. the link to "Jobs" would/could be the same as well in English as in German.
I hope that the question is understandable as my issue is rather complicated.
Cheers,
Simon
Google does not only rely on you telling them what language your site is in, you only hint them.
The pages will be analyzed and presented as a page in "German" or a page in "English" based on the language of the content.
But your base assumption is correct.
Yes, if I search for your page in German, and Google has indexed the page as a page in German, Google will return Kontakt.
As for your second question, unless you provide another mean to change the language other than the path (query string or language in browser setting), those links will only be in your default (German) language.
If you would like them to appear in english, use a different, additional URL: Jobs-EN that you only have in your SiteMap.xml (and route, of course).
Another issue is what happens when the link is the same for
different languages? E.g. the link to "Jobs" would/could be
the same as well in English as in German.
You might consider having the language as part of your URL, for example:
www.mysite.de/de/Kontakt
www.mysite.de/en-us/Contact
www.mysite.de/en-gb/Contact
I've just noticed that the long, convoluted Facebook URLs that we're used to now look like this:
http://www.facebook.com/example.profile#!/pages/Another-Page/123456789012345
As far as I can recall, earlier this year it was just a normal URL-fragment-like string (starting with #), without the exclamation mark. But now it's a shebang or hashbang (#!), which I've previously only seen in shell scripts and Perl scripts.
The new Twitter URLs now also feature the #! symbols. A Twitter profile URL, for example, now looks like this:
http://twitter.com/#!/BoltClock
Does #! now play some special role in URLs, like for a certain Ajax framework or something since the new Facebook and Twitter interfaces are now largely Ajaxified?
Would using this in my URLs benefit my Web application in any way?
This technique is now deprecated.
This used to tell Google how to index the page.
https://developers.google.com/webmasters/ajax-crawling/
This technique has mostly been supplanted by the ability to use the JavaScript History API that was introduced alongside HTML5. For a URL like www.example.com/ajax.html#!key=value, Google will check the URL www.example.com/ajax.html?_escaped_fragment_=key=value to fetch a non-AJAX version of the contents.
The octothorpe/number-sign/hashmark has a special significance in an URL, it normally identifies the name of a section of a document. The precise term is that the text following the hash is the anchor portion of an URL. If you use Wikipedia, you will see that most pages have a table of contents and you can jump to sections within the document with an anchor, such as:
https://en.wikipedia.org/wiki/Alan_Turing#Early_computers_and_the_Turing_test
https://en.wikipedia.org/wiki/Alan_Turing identifies the page and Early_computers_and_the_Turing_test is the anchor. The reason that Facebook and other Javascript-driven applications (like my own Wood & Stones) use anchors is that they want to make pages bookmarkable (as suggested by a comment on that answer) or support the back button without reloading the entire page from the server.
In order to support bookmarking and the back button, you need to change the URL. However, if you change the page portion (with something like window.location = 'http://raganwald.com';) to a different URL or without specifying an anchor, the browser will load the entire page from the URL. Try this in Firebug or Safari's Javascript console. Load http://minimal-github.gilesb.com/raganwald. Now in the Javascript console, type:
window.location = 'http://minimal-github.gilesb.com/raganwald';
You will see the page refresh from the server. Now type:
window.location = 'http://minimal-github.gilesb.com/raganwald#try_this';
Aha! No page refresh! Type:
window.location = 'http://minimal-github.gilesb.com/raganwald#and_this';
Still no refresh. Use the back button to see that these URLs are in the browser history. The browser notices that we are on the same page but just changing the anchor, so it doesn't reload. Thanks to this behaviour, we can have a single Javascript application that appears to the browser to be on one 'page' but to have many bookmarkable sections that respect the back button. The application must change the anchor when a user enters different 'states', and likewise if a user uses the back button or a bookmark or a link to load the application with an anchor included, the application must restore the appropriate state.
So there you have it: Anchors provide Javascript programmers with a mechanism for making bookmarkable, indexable, and back-button-friendly applications. This technique has a name: It is a Single Page Interface.
p.s. There is a fourth benefit to this technique: Loading page content through AJAX and then injecting it into the current DOM can be much faster than loading a new page. In addition to the speed increase, further tricks like loading certain portions in the background can be performed under the programmer's control.
p.p.s. Given all of that, the 'bang' or exclamation mark is a further hint to Google's web crawler that the exact same page can be loaded from the server at a slightly different URL. See Ajax Crawling. Another technique is to make each link point to a server-accessible URL and then use unobtrusive Javascript to change it into an SPI with an anchor.
Here's the key link again: The Single Page Interface Manifesto
First of all: I'm the author of the The Single Page Interface Manifesto cited by raganwald
As raganwald has explained very well, the most important aspect of the Single Page Interface (SPI) approach used in FaceBook and Twitter is the use of hash # in URLs
The character ! is added only for Google purposes, this notation is a Google "standard" for crawling web sites intensive on AJAX (in the extreme Single Page Interface web sites). When Google's crawler finds an URL with #! it knows that an alternative conventional URL exists providing the same page "state" but in this case on load time.
In spite of #! combination is very interesting for SEO, is only supported by Google (as far I know), with some JavaScript tricks you can build SPI web sites SEO compatible for any web crawler (Yahoo, Bing...).
The SPI Manifesto and demos do not use Google's format of ! in hashes, this notation could be easily added and SPI crawling could be even easier (UPDATE: now ! notation is used and remains compatible with other search engines).
Take a look to this tutorial, is an example of a simple ItsNat SPI site but you can pick some ideas for other frameworks, this example is SEO compatible for any web crawler.
The hard problem is to generate any (or selected) "AJAX page state" as plain HTML for SEO, in ItsNat is very easy and automatic, the same site is in the same time SPI or page based for SEO (or when JavaScript is disabled for accessibility). With other web frameworks you can ever follow the double site approach, one site is SPI based and another page based for SEO, for instance Twitter uses this "double site" technique.
I would be very careful if you are considering adopting this hashbang convention.
Once you hashbang, you can’t go back. This is probably the stickiest issue. Ben’s post put forward the point that when pushState is more widely adopted then we can leave hashbangs behind and return to traditional URLs. Well, fact is, you can’t. Earlier I stated that URLs are forever, they get indexed and archived and generally kept around. To add to that, cool URLs don’t change. We don’t want to disconnect ourselves from all the valuable links to our content. If you’ve implemented hashbang URLs at any point then want to change them without breaking links the only way you can do it is by running some JavaScript on the root document of your domain. Forever. It’s in no way temporary, you are stuck with it.
You really want to use pushState instead of hashbangs, because making your URLs ugly and possibly broken -- forever -- is a colossal and permanent downside to hashbangs.
To have a good follow-up about all this, Twitter - one of the pioneers of hashbang URL's and single-page-interface - admitted that the hashbang system was slow in the long run and that they have actually started reversing the decision and returning to old-school links.
Article about this is here.
I always assumed the ! just indicated that the hash fragment that followed corresponded to a URL, with ! taking the place of the site root or domain. It could be anything, in theory, but it seems the Google AJAX Crawling API likes it this way.
The hash, of course, just indicates that no real page reload is occurring, so yes, it’s for AJAX purposes. Edit: Raganwald does a lovely job explaining this in more detail.
I have a multilingual site with the same content in different languages with descriptive seo urls incorporating the title of each pages article. To switch between said languages of translated articles I have an action which looks up the translated title using the previous language and redirects to it. This all works fine except I noticed, despite there being no view, google has indexed said redirect urls.
Is this bad practice? I don't want to 301 redirect as it seems having links on every page to 301 redirects is a really bad idea. Do I somehow include a meta tag or is there some other approach?
The reason I currently have this is I want each article page to link to all of its translations using flags at the top of each page. The more I think about it I should just generate the direct url as this itself may have seo benefits. The reason I didn't go down this path originally was page rendering speed. I'd have to look up multiple articles solely for their url slug and expire caches of all languages upon any title change (it's a wiki style user generated content). Also, in some cases a translation wouldn't exist in which case I would need to link instead, say, to the category of article with a flash message.
So thinking through this while writing maybe this seems the preferable if more difficult to implement solution?
Hey Mark, from a search engine perspective you definitely don't want to rely on redirects everywhere, if for nothing other than performance. Search engines allocate a certain amount of bandwidth to each site based on ranking, if you're redirecting every page, you're eating up more of that bandwidth than you need to, and potentially not getting as much content crawled as you could otherwise.
Your second solution of generating the localized URLs and sticking them at the top of the page is the best option for search engines. That will give a unique URL for each page, and will provide a direct link to each page that Google and Bing (e.g. Yahoo) can follow and index.
I provided a set of best practices for SEO & Localized sites on another stackoverflow Q&A, here's a link, I think you'll find it valuable too: Internationalization and Search Engine Optimization
Good luck!
I have an app that I'm building that supports ten languages: English, simplified and traditional Chinese, French, Spanish, Russian, Japanese, German, and Hindi.
I tried a number of things but what I ended up doing was making :en default and then switching by where the request was coming from and then when uses signup they can set a default language. So if it was coming from mainland China I use :scn, and if it comes from Hong Kong I use :tcn traditional Chinese/simplified Chinese.
This way the application maintains a state of a language and there is no redirection.
I think any redirection is going to be troublesome so I wouldn't do that. Also, I am working on a dynamic site map that will list all of the links to google, which will have 10 different translations per 'page'.
I haven't deployed my application yet so I cannot check the Chinese search engines etc... to see if they are indexing my content.
I'm doing a site which supports multiple languages. At the moment, I’m doing like /en/… in the URL path and using .htaccess to determine which language the user is on. Actually, this is very common for sites with multiple languages to either do http://en.example.com or http://example.com/en/.
My question is: Why is it so common to show in the URL which language the user is viewing? I can't see any technical advantages. Is it for optimizing user experience?
Because you could easily just use sessions/cookies and hide it from the user which I'm leaning to at the moment.
Thanks in advance :)
For easy bookmarking probably.
Specifying the language information in the URL is 1 way to indicate that you want to view in that particular language, ignoring your current locale.
Wrapping this information in the URL is better than using a cookie for example, as some users may delete all cookies after each browsing session.
And because of this pseudo REST like URL, /en/, it is easily bookmarkable, and search engine friendly
I think it's used as a substitute for not owning the domain within each TLD. (ie company.co.uk and company.com).
It's also usable because of the uri's possibility to be localised: ikea.com/se/stolar could be the localised variant of ikea.com/en/chairs; usable both for the end user and SEO.
It is not directory, but mod_rewrite - such url as:
http://google.pl/en
gets rewritten server side for:
http://google.pl?lang=en
and for every language it will be more handy.
Why? Because if client saves link to our page in favorites and sends it to his friend, he can pass also the language of the page he was viewing. If the default language was for example polish, and he changed it to english, he saves friend some time to search and click specific button.
If you put it in the URL the search engines will store every page in every language. If you use cookies, they will only store one. So it's more a SEO advantage I think.
Scenario
The web server gets a request for http://domain.com/folder/page. The Accept-Language header tells us the user prefers Greek, with the language code el. That's good, since we have a Greek version of page.
Now we could do one of the following with the URL:
Return a Greek version keeping the current URL: http://domain.com/folder/page
Redirect to http://domain.com/folder/page/el
Redirect to http://domain.com/el/folder/page
Redirect to http://el.domain.com/folder/page
Redirect to http://domain.com/folder/page?hl=el
...other alternatives?
Which one is best? Pros, cons from a user perspective? developer perspective?
I would not go for option 1, if your pages are publically available, i.e. you are not required to log in to view the pages.
The reason is that a search engine will not scan the different language versions of the page.
The same reason goes agains option no 5. A search engine is less likely to identify two pages as separate pages, if the language identification goes in the query string.
Lets look at option 4, placing the language in the host name. I would use that option if the different language versions of the site contains completely different content. On a site like Wikipedia for example, the Greek version contains its own complete set of articles, and the English version contains another set of articles.
So if you don't have completely different content (which it doesn't seem like from your post), you are left with option 2 or 3. I don't know if there are any compelling arguments for one over the other, but no. 3 looks nicer in my eyes. So that is what I would use.
But just a comment for inspiration. I'm currently working on a web application that has 3 major parts, one public, and two parts for two different user types. I have chosen the following url scheme (with en referring to language of course):
http://www.example.com/en/x/y/z for the public part.
http://www.example.com/part1/en/x/y/z for the one private part
http://www.example.com/part2/en/x/y/z for the other private part.
The reason for this is that if I were to split the three parts up into separate applications, it will be a simple reconfiguration in the web server when I have the name of the part at the top of the path. E.g. if we were to use a commercial CMS system for the public part of the site
Edit:
Another argument against option no. 1 is that if you ONLY listen to accept-language, you are not giving the user a choice. The user may not know how to change the language set up in a browser, or may be using a frinds computer setup to a different language. You should at least give the user a choice (storing it in a cookie or the user's profile)
I'd choose number 3, redirect to http://example.com/el/folder/page, because:
Language selection is more important than a page selection, thus selected language should go first in a true human-readable URL.
Only one domain gets all Google's PR. That's good for SEO.
You could advert your site locally with a language code built-in. E.g. in Greece you would advert as http://example.com/el/, so every local visitor will get to a site in Greece and would avoid language-choosing frustration.
Alternatively, you can go for number 5: it is fine for Google and friends, but not as nice for a user.
Also, we should refrain to redirect a user anywhere, unless required. Thus, in my mind, a user opening http://example.com/folder/page should get not a redirect, but a page in a default language.
Number four is the best option, because it specifies the language code pretty early. If you are going to provide any redirects always be sure to use a canonical link tag.
Pick option 5, and I don't believe it is bad for SEO.
This option is good because it shows that the content for say:
http://domain.com/about/corporate/locations is the same as the content in
http://domain.com/about/corporate/locations?hl=el except that the language differs.
The hl parameter should override the Accept-language header so that the user can easily control the matter. The header would only be used when the hl parameter is missing. Granted linking is a little complicated by this, and should probably be addressed through either a cookie which would keep the redirection going to the language chosen by the hl parameter (as it may have been changed by the user from the Accept-language setting, or by having all the links on the page be processed for adding on the current hl parameter.
The SEO issues can be addressed by creating index files for everything like stackoverflow does, these could include multiple sets of indices for the different languages, hopefully encouraging showing up in results for the non-default language.
The use of 1 takes away the differentiator in the URL. The use of 2 and 3 suggest that the page is different, possibly beyond just language, like wikipedia is. And the use of 4 suggests that the server itself is separated, perhaps even geographically.
Because there is a surprisingly poor correlation of geographic location to language preferences, the issue of providing geographically close servers should be left to a proper CDN setup.
My own choice is #3: http://domain.com/el/folder/page. It seems to be the most popular out there on the web. All the other alternatives have problems:
http://domain.com/folder/page --- Bad for SEO?
http://domain.com/folder/page/el --- Doesn't work for pages with parameters. This looks weird: ...page?par1=x&par2=y/el
http://domain.com/el/folder/page --- Looks good!
http://el.domain.com/folder/page --- More work needed to deploy since it requires adding subdomains.
http://domain.com/folder/page?hl=el --- Bad for SEO?
It depends. I would choose number four personally, but many successful companies have different ways of achieving this.
Wikipedia uses subdomains for various
languages (el.wikipedia.org).
So does Yahoo (es.yahoo.com for Spanish), although it doesn't support Greek.
So does Gravatar (el.gravatar.com)
Google uses a /intl/el/ directory.
Apple uses a /gr/ directory (albeit in English and limited to an iPhone page)
It's really up to you. What do you think your customers will like the most?
None of them. A 'normal user' wouldn't understand (and so remember) any of those abbreviations.
In order of preference I'd suggest:
http://www.domain.gr/folder/page
http://www.domain.com/
http://domain.com/gr/folder/page
3 or 4.
3: Can be easily dealt with using htaccess/mod_rewrite. The only downside is that you'd have to write some method of automatically injecting the language code as the first segment of the URI.
4: Probably the best method. Using host headers, it can all be sent to the same web application/content but you can then use code to extract the language code and go from there.
Simples. ;)
I prefer 3 or 4