View how many Google Adwords PLA spend versus text - google-ads-api

I need to figure out how I can view how many Google Adwords PLA I spent versus text ads. Where in reporting on in Adwords can I do this?

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Apple Search Ads campaign attribution in Firebase after iOS 14

I started running ad campaigns using Apple Search Ads and I'm interested what are the implications after iOS 14 and the whole ATT.
In the Google Analytics docs, it is said that I only need to import the iAdsFramework and the attribution will happen.
Looking at the iAds documentation here, I see that IDFA is not tracked.
Do I still need to request tracking authorization from my users?
I only want to find out how many new users are organic or acquired from Apple Search Ads.
I'm curious about the same topic, but in our case I wonder if it works with SKAdNetwork in order to not request the IDFA

SKAdNetwork iOS 14 Google Ads

Hoping this community can help. We have a mobile app on iOS only. So, we haven't implemented any IDFA libraries to track conversions via Google Ads and relied solely on the Vendor Identifier. However, we're seeing a significant drop in performance/conversion tracking within Google Ads compared to 2019 where we'd see thousands of installs.
Per Google Ads support recommendation, we updated the Firebase SDK with the SKAdNetwork automatically calling registerAppForAdNetworkAttribution, but still seeing no conversions registered in Google Ads. All integrations within Firebase are correct.
Without having to add in the IDFA libraries, is there any other recommendation you have? Adding a specific plist dictionary for Google Ads or additional API calls? I found one for AdMods but we don't do any in-app advertising so assuming that's not applicable to us.
Any assistance would help!
Thanks in advance.

is it possible to track offline sale conversion/ data on the Google AdWords and analytics?

I have an offline sale and online site for that daily purchase and conversion are successfully tracked by the Google AdWords.
For offline sale, I want to track this conversion on the Adwords
Is it possible to send the sales data to the AdWords manually through the API or something?
If yes, can you please suggest the possible ways?
If there is no activity on a given product online, Google AdWords will not be able to track this conversion.
On the other hand, if you have a product online and it doesn't lead to an online sale, but instead leads a customer down some path that eventually leads to an offline sale, then there is a way you can track this. You can prepare your data in a CSV format and import conversions from offline to AdWords.
You need the
Google Click ID, Conversion Name, Conversion Time, Conversion Value, Conversion Currency
etc., to do the import.
For more information please refer to https://support.google.com/adwords/answer/7014069
If you're keen to do some automation and your CRM or tracking system has the ability to fire webhooks, you can always connect with Zapier and push the conversion data to a google sheet connected to your adwords account. That will automate 95% of the workflow.
Google Click ID, Conversion Name, Conversion Time, Conversion Value, Conversion Currency
Yes, you can track your offline sales with Google Analytics. You first need to make sure that your Adwords account is linked to your Analytics account. Then you need to collect either the unique id GA provides or use one from your own CRM/POS system and send that data back to GA via their Measurement Protocol.
You can find a more detailed tutorial here: https://attribut.io/blog/2018/11/19/tracking-offline-sales-in-google-analytics/

Very few ads showing through AdMob

I have a trending game, currently 2nd most downloaded in my AppStore, it uses banner ads by AdMob at the bottom of the screen, but the thing is very VERY few ads are showing (probably shown to 4-5% of the users who play the game)... I mean so few ads are showing that even the app was initially rejected by Apple because no third party ads where shown as stated in the App submission... Is this normal? How do I fix it? I see that it earns some cents so you can tell ads do show up although obviously not enough no earn even a dollar a day.
Any help please?
Edit: statistics just came out:
Estimated earnings
€0.45
Impressions
51,556
Request RPM
€0.01
How should I read this data?
Add some other ad networks and use Admob to mediate between them. This will increase the number of ads available to your app and ensure you always serve up the ad that provide the best value to you.

Google Maps services and traffic limits

I'm planing to create an app to locate the user favorite place in iOS. I think to use Google Maps as it is more accurate. It is a simple app and I don't think that it will give me enough money to purchase a paid version of Google Maps plan. I checked in previous answers in stack-overflow and in the terms of usage of Google, it seems that for tracking user location I should contract a plan or the other option was 1.000 request per day. I got confused at this point. If someone has experience with Google Maps could tell me if a simple app can use a free maps service or should I change to Apple MapsKit? How should I calculate the number of request my app will do if it tracks the position of user to see if he is near to someplace?
Thanks,

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