iOS App it's not updated as it should - ios

The app I'm developing has one screen with several icons, and those icons are shown accordingly to the information found in an plist that it's stored in an resources directory. I updated the plist in order to show a new icon and submitted a new version of the app. When the app gets updated on my device, it doesn't shows the new icon, but if I delete the app from the device and install it again from the app store, the new icon appears. What can be the source of this problem?
Thank you for the help,

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flutter ios dynamic link always opening appstore, i have associated domain set to applinks:XXXX.XXX correctly,

I'm working on a flutter project ios app and implementing firebase dynamic links.
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If someone has a solution to this please help me out, its 3 days now on the same thing and I have not cracked it
I have associated domain set to applinks:domain.page.link
I have even deleted the ios folder and re-created it again
I have a URL scheme set to my bundle id
I have followed all steps but still, my apps open.

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I have following conditions:
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Currently no screenshots under 5.5" and 4.7" display when we want to upload new version of app. Do we need to upload screenshots prior to Submit for Review?
App screenshots (device/size doesn't matter), app previews and app icons can only be changed with a new version/binary of your app.
Complete overview of all the fields and stuff you can edit in iTunes Connect is over here: https://developer.apple.com/library/content/documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/Appendices/Properties.html#//apple_ref/doc/uid/TP40011225-CH26-SW1

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Now the name has to coincide with project name???
Thanks
By default, the Bundle display name in the Info.plist of iOS apps is ${PRODUCT_NAME}. ${PRODUCT_NAME}, by default, is the same as the project name, which in your case has a dash. The Bundle display name is the text that gets displayed under your app's icon in the device's home screen. This could be the reason why you can see the dash when you download the app.
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I create an app for distribution with ad-hoc, but when i drop it into iTunes there is no image. Then we i drop the app to the device there is still now image. I must be missing a step somewhere.
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UPDATE
This is in reponse to Sergio
I would suggest checking that the .plist file in your project has got the correct settings for the app icon. E.g. (image)
Keep also in mind that on one occasion at least I had the experience of the app icon not showing and the only thing I could come up with was the fact that the icon had a custom name (e.g. myapp-icon). reverting the icon name to "Icon.png" everything went ok.

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