Updating node attributes based on new nodes - neo4j

Question

I have edges like this:
(People)-[:USE]->(Product)
(People)-[:REVIEW]->(Product)
Now I have a new csv of People who are reviewers but they are missing some of the attributes I have already.
I want to do something like:
LOAD CSV WITH HEADERS FROM "file:///abcd.csv" AS row
MERGE (svc:Consumer {name: row.referring_name})
ON CREATE SET
svc.skewNum = toInteger(row.skew_num)
MERGE (p:PrimaryConsumer) WHERE p.name = svc.name
ON MATCH SET
svc.city = p.city,
svc.latitude = toFloat(p.latitude),
svc.longitude = toFloat(p.longitude),
svc.consumerId = toInteger(p.primaryConsumerId)
Which borks:
Neo.ClientError.Statement.SyntaxError: Invalid input 'H': expected 'i/I' (line 10, column 28 (offset: 346))
"MERGE (p:PrimaryConsumer) WHERE p.name = svc.name"
I am 100% assured that the names are unique and will match a unique consumer name in the existing set of nodes (to be seen).
How would I add existing attributes to new data when I have a match on unique node attributes? (I am hoping to get unique id's, but I have to be able to perform an update to the new data on match)
Thank you.
This is the entire cypher script -- modified as per #cypher's input.
USING PERIODIC COMMIT
LOAD CSV WITH HEADERS FROM "file:///abcde.csv" AS row
MERGE (svc:Consumer {name: row.referring_name})
ON CREATE SET
svc.skeyNum = toInteger(row.skew_num)
MATCH (p:primaryConsumer {name: svc:name})
ON MATCH SET
svc.city = p.city,
svc.latitude = toFloat(p.latitude),
svc.longitude = toFloat(p.longitude),
svc.providerId = toInteger(p.providerId)
MERGE (spec:Product {name: row.svc_prod_name})
ON CREATE SET
spec.name = row.svc_prov_name,
spec.skew = toInteger(row.skew_id),
spec.city = row.svc_prov_city,
spec.totalAllowed = toFloat(row.total_allowed)
MERGE (svc)-[r:CONFIRMED_PURCHASE]->(spec)
ON MATCH SET r.totalAllowed = r.totalAllowed + spec.totalAllowed
ON CREATE SET r.totalAllowed = spec.totalAllowed
;

Answer 1

MERGE does not accept a WHERE clause.
Change this:
MERGE (p:PrimaryConsumer) WHERE p.name = svc.name
to this:
MERGE (p:PrimaryConsumer {name: svc.name})
[EDIT]
You entire query should then look like this:
LOAD CSV WITH HEADERS FROM "file:///abcd.csv" AS row
MERGE (svc:Consumer {name: row.referring_name})
ON CREATE SET
svc.skewNum = toInteger(row.skew_num)
MERGE (p:PrimaryConsumer {name: svc.name})
ON MATCH SET
svc.city = p.city,
svc.latitude = toFloat(p.latitude),
svc.longitude = toFloat(p.longitude),
svc.consumerId = toInteger(p.primaryConsumerId)